PERAN DAN POSISI PUBLIC RELATIONS DALAM HOSPITALITY INDUSTRY

Tandiyo Pradekso (Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro)
Yanuar Luqman (Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro)
Taufik Suprihatini (Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro)

JURNAL ILMU SOSIAL
Vol 12, No 2 (2013)

The role of public relations in hospitality industry had been significantly increasing along with the rapid growth of the industry. A study of the issue in 2 respective hospitals and a hotel indicates that each had set a different level of position within the management. Regardless to the type of the organization, public relations with the higher level of position had a better access to resources and decision making, which consecutively put them as expert prescriber. Converssely, a stumpy management value had dispose public relations as a merely communication techni  cian. Organizational culture and communication climate were considered as determinants to how the management perceives public relations.