Interaksi Online
Vol 3, No 4: Oktober 2015

STRATEGIC COMMUNICATION MUSEUM KERETA API AMBARAWA CREATIVE MANAGER

Aditya Iman Hamidi (Unknown)
Tandiyo Pradekso (Unknown)
M Bayu Widagdo (Unknown)
Djoko Setyabudi (Unknown)



Article Info

Publish Date
01 Oct 2015

Abstract

This project in based on the less promotion Ambarawa Train Museum as an thepotential tourism assets that owned by PT Kereta Api Indonesia which located inCentral Java. Less promotion doesn’t make a lot of visitors who come to AmbarawaTrain Museum. In this project, Creative Manager has a purpose to promote theAmbarawa Train Museum through graphic design for publication and merchandisebased on Visual Communication Design concept. Creative Manager also responsiblewith finding talent to perform at the museum in order to increase the attractiveness ofthe visitors. These activities raised in a series of activities Strategic CommunicationAmbarawa Train Museum in order to increase knowledge of public and visitors to themuseum.The project is held in one month. In the main events earned 5 talents with detail3 traditional performer and 2 modern performer The result from promotion throughgraphic design for publication and merchandise earned a positive respon from publicindicated by teh increasing visitor who come to the museum in May which significantlyby 30.786 visitors, where in previous month no more than 10,000 visitors. In addition,this project shows that the Strategic Communication Ambarawa Train Museum"Sepoorheroes" was successful.

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Journal Info

Abbrev

interaksi-online

Publisher

Subject

Library & Information Science Social Sciences

Description

Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu ...