Journal of International Relations Studies
Volume 5, Nomor 1, Tahun 2019

ANALISIS IMPLEMENTASI KONSEP CREATING SHARED VALUE (CSV) SEBAGAI STRATEGI KEBERLANJUTAN PERUSAHAAN : STUDI KASUS DANONE-AQUA KLATEN (2004-2017)

Elfajri, Shafa Nafisah (Unknown)
Wahyudi, Fendy Eko (Unknown)



Article Info

Publish Date
29 Dec 2018

Abstract

This research aimed to analyze the strategy of Multinational Company in bottled water sector, Danone-Aqua at Klaten Regency on maintaining its existence in the middle of rejections from surrounding community. Theory of Liberalism Interdependency and the concept of Creating Shared Value (CSV) are used to analyze the study case. The results of this research indicated a form of interdependence between company, government, and surrounding society. Government and society depend on company existence because of their economic resource limitation, while the company restructured the main interest from natural resource to social license to operate. Implementation of CSV by Danone-Aqua manifested through Aqua Lestari program in order to strengthen the form of interdependence. Strategic Philanthropic practices also used by the company to catalyze the CSV implementation.

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Journal Info

Abbrev

jihi

Publisher

Subject

Education

Description

Journal of International Relations seeks original manuscripts that provide theoretically informed empirical analyses of issues in international relations, as well as original theoretical or conceptual analyses. The journal represents no particular school or approach, nor is it restricted to any ...