Management Analysis Journal
Vol 8 No 3 (2019): Management Analysis Journal

THE INFLUENCE OF PROMOTION AND TRUST ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION

Widodo, Aris (Unknown)
Murwatiningsih, Murwatiningsih (Unknown)

Article Info

Publish Date
20 Sep 2019

Abstract

The purpose of this research is to examine between promotion and trust toward customer loyalty through customer satisfaction as mediating role. The population in this research is all TCash users in Semarang City. The numbers of sample in this research are 115 respondents by using incidental sampling. Path analysis is used for analyzing the research data using SPSS program version 21. The results findings are both promotion have a positive and significant on customer loyalty, and  trust have a positive and significant on customer loyalty, and customer satisfaction is able to mediate between promotion and trust in customer loyalty.

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Journal Info
Management Analysis Journal
Website

Abbrev

maj

Publisher

Universitas Negeri Semarang

Subject

Decision Sciences, Operations Research & Management

Description

Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly ...