Murwatiningsih Murwatiningsih, Murwatiningsih
Fakultas Ekonomi, Universitas Negeri Semarang, Semarang

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ANALYSIS OF PERCEIVED QUALITY OF EDUCATION SERVICE Murwatiningsih, Murwatiningsih
Jurnal Dinamika Manajemen Vol 6, No 1 (2015): March 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i1.4295

Abstract

This study aims to determine the descriptive overview of the quality of education services consisting. The location of this research was at the Economics Faculty of Semarang State University, and the object of the study was student at semester VII of the Economics Faculty. The population of this study was 620 students in the academic year of 2014/2015. Proportional cluster ranom sampling technique was utilized to get 186 samples. The method of collecting data using questionnaires, whereas method of data analysis using non-parametric statistics (descriptive percentages).The result shows that the quality of education services, which can be seen from the dimensions of relevance, efficiency, effectiveness, accountability, responsiveness, creativity, productivity, academic abilities, empathy, and appearance, are perceived well by students. However, this result has not optimal yet, especially on the dimensions of relevance, efficiency and effectiveness.
PENGARUH FASILITAS DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG SEBAGAI VARIABEL INTERVENING PADA OBJEK WISATA KOTA SEMARANG Mardiyani, Yuyun; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 4 No 1 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i1.7220

Abstract

The purpose of this study was to determine the influence of the facility and promotion of visitor satisfaction with the decision to visit as an intervening variable in Semarang citys attractions. The population in this study is a visitor attraction Semarang: Marine Tourism (Marina), Nature (Goa Kreo Gunung Pati), Religious Tourism (Sam Poo Kong temple), History (Lawang Sewu). The samples used in this study were 116 people by using accidental sampling with non-probability sampling approach. Methods of data collection using the questionnaire.Data analysis using regression analysis and path analysis. These results indicate that the facilities and the promotion directly affects customer satisfaction attractions of Semarang, the decision has been direct influence on satisfaction, facilities and promotion have an influence on satisfaction with the decision to visit as an intervening variable. Conclusions from this research is proven that a decision can be mediated effect visiting facilities and promotion of satisfaction.
BRAND IMAGE SEBAGAI MEDIASI PENGARUH PROMOSI, HARGA DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN JAMU NYONYA MENEER DI SEMARANG TIMUR Purnamasari, Sinta; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 4 No 3 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i3.8878

Abstract

This research aims to know the existence of pricing and promotion, influence the attitude of consumers against purchasing decisions through the brand image as intervening variable. The population of this research is that consumers do purchase decisions helbal medicine outlets Nyonya Meneer in East Semarang. Sampling by using acidental sampling technique, the number of respondents were 116 respondents. Data collection method used is the method of observation, and a questionnaire method. Path analysis Analyse the data using SPSS version 16. These results indicate that the promotions significantly influence purchase decisions through brand image for a total impact for 0.502, significantly influence the price of purchase  decisions through the brand image for a total of 0.421 and significantly influence the consumer attitudes of purchase  decisions through the brand image for a total of 0.214. The conclusions of this study proved that the brand image has a role as an intervening variable between promotions, price and consumer attitudes to purchase decisions.  
Pengaruh Marketing Mix Terhadap Proses Keputusan Berkunjung ke Museum Ranggawarsita Semarang Citra Purnama, M.Syakib Arsalan; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 3 No 1 (2014): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i1.3350

Abstract

Abstrak Masalah yang dikaji dalam penelitian ini adalah adakah pengaruh produk, harga, tempat, promosi, orang, proses, dan bukti fisik terhadap keputusan pembelian baik secara parsial maupun simultan. Tujuan penelitian ini untuk menganalisis pengaruh parsial dan simultan produk, harga, tempat, promosi, orang, proses, dan bukti fisik terhadap proses keputusan berkunjung. Populasi dalam penelitian ini adalah semua pengunjung Museum Ranggawarsita Semarang. Berdasarkan perhitungan, jumlah sampel yang digunakan dalam penelitian ini sebanyak 115 responden. Teknik sampling yang digunakan adalah accidental sampling. Metode analisis yaitu uji instrumen (uji validitas dan uji reliabilitas), analisis deskriptif persentase, uji asumsi klasik dan regresi linear berganda menggunakan SPSS statistics version 17. Hasil penelitian ini dengan analisis regresi diperoleh persamaan Y = 8,748 + 0,846X1 - 0,424X2 + 0,413X3 + 0,475X4 - 0,159X5 + 0,485X6 - 0,220X7. Koefisien determinasi (Adjusted R2) sebesar 0,592, dalam hal ini dapat diartikan bahwa proses keputusan berkunjung dijelaskan oleh produk, harga, promosi, tempat, orang, proses, dan bukti fisik sebesar 59,2%, sedangkan sisanya 40,8% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini. Simpulan dari penelitian ini adalah produk, promosi, tempat, dan proses berpengaruh positif terhadap proses keputusan berkunjung, sedangkan harga, orang, dan bukti fisik berpengaruh negatif terhadap proses keputusan berkunjung. Saran bagi Manajemen Museum Ranggawarsita Semarang menganalisis elemen bukti fisik dan skill karyawan agar sesuai dengan harapan konsumen. Dengan demikian strategi harga bisa menyesuaiakan sesuai dengan harapan konsumen.   Kata Kunci: Keputusan Berkunjung, Marketing Mix   ABSTRACT The problem which is investigated in this research is the influence of products, price, place, promotion, people, process, and physical evidence toward decision of buying something whether it is partial or simultaneous. Aim of this research is analyzing the partial and simultaneous decision to products, price, place, people, process, and physical evidence toward the process of decision to visit the place. Population of this research is all visitor of Ranggawarsita Museum in Semarang. Based on the counting, the number of samples which is involved is 115 respondents. Sampling technique which is used is accidental sampling. The methodology of this research is instrument test (Validity test and reliability test), Descriptive analysis percentage, classical assumption test and double linear regression using SPSS statistics version 17. The result of the research can be determined by the equation of Y = 8,748 + 0,846X1 - 0,424X2 + 0,413X3 + 0,475X4 - 0,159X5 + 0,485X6 - 0,220X7. Determination coefficient (R2 Adjusted) is 0,592, it could be determined that the process of decision to visit is explained with products, prices, promotion, place, people, process, and physical evidence in 59,2%, but the other 40,8%  is explained by other variables which is not involved in this research. The conclusion of this research is products, promotion, place, and process are influentially positive toward the decision process of visiting, but price, people, and physical evidence are influentially negative toward the decision of visiting. The suggestion for the Manager of Ranggawarsita Museum of Semarang is they need to determine the physical and skill elements of the employee so that it could be in line with the consument’s hope. Then, that is the strategy of pricing can be determined as what the consument want.   Key Words: Decision to visit place, Marketing Mix
The Influence of Destination Image and Customer Value toward Customer Loyalty through a Customer Satisfaction The Tourist District Guci Tegal. Amalia, Ilda; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 5 No 3 (2016): Managemant Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i3.12579

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The aims of this research are to analyze the direct and indirect influence of the destination image, customer value and customer satisfaction on the customer loyalty at the Guci Tour. The sample size consist of 100 respondents with incidental sampling through likert scale questionnaire. Percentage descriptive, multiple linier regression and path analysis were employed to analyze data. Results showed any effect of the image of the destination and the value of customer loyalty through customer satisfaction so that visitors can be said of a relationship mediation in this study. The conclusion of this research are proved that 1) the image of destinations has no direct influence on satisfaction and loyalty of visitors, 2) the image of the destination and visitor satisfaction as mediating indirect effect on the loyalty of visitors, 3) customer value and customer satisfaction as a mediating influence directly and indirectly to the visitor loyalty.
STRATEGI PENINGKATAN KOMPETENSI DAN PENGARUHNYA PADA KINERJA GURU Novianasari, Dewi; Martono, S.; Murwatiningsih, Murwatiningsih
Educational Management Vol 5 No 2 (2016): December 2016
Publisher : Educational Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fokusdalampenelitian ini adalah pengaruh strategi,kompetensi professional dankompetensipedagogikterhadap kinerja guru SMK negeridanswastajurusanpertanian di kabupaten Semarang. Tujuan dari penelitian ini dalah mengetahui dan menganalisis pengaruh strategi peningkatankompetensi, dan pengaruhnyaterhadap kinerja guru SMK negeri dan swasta jurusan pertanian di kabupaten Semarang. Metode dalam penelitian ini adalah kuantitatif. Teknik pengumpulan data yaitu wawancara dan observasi. Hasil analisis mengarah pada kesimpulan bahwa kompetensi profesional berpengaruh langsung yang signifikan terhadap kinerja guru, kompetensi pedagogic berpengaruh langsung terhadap kinerja, strategi peningkatan kompetensi berpengaruh terhadap peningkatan kinerja, kompetensi profesional berpengaruh terhadap strategi peningkatan kompetensi guru, kompetensi pedagogic berpengaruh terhadap strategi peningkatan kompetensi guru, kompetensi profesional berpengaruh terhadap kinerja melalui strategi peningkatan kompetensi, kompetensi pedagogic berpengaruh terhadap kinerja melalui strategi peningkatan kompetensi
Pengaruh Kemampuan Manajemen dan Karakteristik Usaha terhadap Kinerja Usaha UKM Olahan Produk Salak di Kabupaten Banjarnegara astuti, windi -; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.7650

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The purpose of this study was to determine whether there was an effect simultaneously or partial management capabilities and characteristics of the business to business performance SMEs processed thorny palm products in Banjarnegara. The sample used was the whole subject that is as much as 32 SMEs. The dependent variable in this research is the business performance (Y) while the independent variable includes management capabilities (X1) and business characteristics (X2). Methods of data collection is using the questionnaire. Data were analyzed using descriptive statistical analysis and regression analysis. The results showed that management capabilities and business characteristics influence simultaneously on the business performance  significantly value of 0.000 < 0,05. Partial effect was also found in the independent variable on the dependent variable. Management capabilities affect the business performance significantly value of 0,017 < 0,05. Business characteristics affect the business performance significantly value.
The Influence of Entrepreneurship Knowledge, Soft Skills and Internshipon Working Readiness(A Case Study at SMK Karya Bhakti Brebes) Astuti, Iryana Dewi; Murwatiningsih, Murwatiningsih; Yanto, Heri
Journal of Economic Education Vol 6 No 2 (2017): November 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v6i2.19299

Abstract

The educated unemployment in Indonesia caused by some factors such as the lack of knowledge and skill or soft skill as well as lack of job training so that the graduates become unemployment who do not have readiness to work. The purpose of the study is to know and analyze the influence of enterpreneurship knowledge, soft skill and job training to job readiness. The method used the survey, description, and correlation. Students of SMK Karya Bhakti grade eleventh. The sample of the research is 80 respondents by using proportional random sampling. The method of data collecting is by using quesionnaires. The data are analyzed by using linier regression. The result of the research shows that there is an influence of enterpreneurship knowledge to job readiness, partially obtained value of 6.484, the effect of soft skill on the job readiness is 1.498, and the influence of job training to job readiness partially obtained value of 2.205. simultaneously the influence of enterpreneurship knowledge, soft skill, job training on job readiness based on F test obtained value 17.330
The Influence of Professional Competence and Working Environment to The Teachers Performance of The Economic Teachers in Senior High School At Pemalang Regency Through Their Working Motivation Pujiastuti, Sri; Murwatiningsih, Murwatiningsih; Rozi, Fahrur
Journal of Economic Education Vol 6 No 2 (2017): November 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v6i2.19301

Abstract

This study aims to analyze the influence of professional competence on the performance of economic teachers, professional competence on the performance of economic teachers through work motivation, work environment on teacher economic performance, work environment on teacher economic performance through work motivation, and work motivation on teacher economic performance. Analytical techniques used descriptive analysis and path analysis. The results showed that there is a positive and significant influence of professional competence on teacher economic performance of 17.8%. Professional competence on teacher economy performance through work motivation is 28%. Working environment on teacher economics performance amounted to 41.2%. Work environment on teacher economy performance through work motivation of 77.7%. Motivation of work on teacher economic performance equal to 48,2%. The conclusion of this study is the teacher performance is getting better when the professional competence of a teacher is better, the total value is greater than the direct influence of professional competence to the economic teachers performance, the better working environment makes the better teacher economic performance, the total value is greater than the direct influence of the work environment to the economic teacher performance, and the more economic teachers have a high work motivation, the better their performance.
Pengaruh Motivasi, Promosi dan Citra Destinasi pada Kepuasan Pengunjung melalui Keputusan Pengunjung Setyaningsih, Sri; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i2.5579

Abstract

Tujuan penelitian ini untuk menjelaskan motivasi, promosi, dan citra destinasi berpengaruh terhadap kepuasan pengunjung melalui keputusan pengunjung. Populasi dalam penelitian ini adalah seluruh pengunjung Purbasari Pancuran Mas Purbalingga. Pengambilan sampel dengan menggunakan accidental sampling, sebanyak 103 responden. Metode pengumpulan data yang digunakan adalah kuesioner dan dokumentasi. Pengujian instrumen dilakukan dengan uji validitas dan reliabilitas. Metode analisis dalam penelitian menggunakan SPSS 21.0 for Windows. Hasil penelitian menemukan bahwa semua hipotesis pengaruh secara lngsung yang diajukan adalah diterima dimana nilai signifikansinya < 0,050, sedangkan untuk pengujian intervening diperoleh nilai total pengaruh tidak langsung > pengaruh langsung, yaitu motivasi sebesar 0,243 > 0,180, promosi sebesar 0,340 > 0,281, dan citra destinasi sebesar 0,331 > 0,247. Hal ini membuktikan hipotesis baik secara langsung dan tidak langsung dalam penelitian ini semua diterima. Simpulannya semakin tinggi tingkat motivasi, promosi, dan citra destinasi maka dapat mempengaruhi keputusan berkunjung yang akan berdampak pada kepuasan pengunjung. Saran untuk perusahaan adalah menambah wahana yang tidak monoton, membuat iklan yang lebih kreatif dan inovatif lagi, serta penerimaan kritik dan saran dari pengunjung.