Jurnal Art Nouveau
Vol 2, No 1 (2014)

PERANCANGAN MEDIA PROMOSI WISATA ALAM ARUNG JERAM BOSAMBA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Oktarina, Rinda ( STMIK STIKOM SURABAYA)
Bahruddin, Muh (Unknown)
Dewanto, Thomas Hanandry (Unknown)



Article Info

Publish Date
19 Mar 2014

Abstract

Nature Bosamba Rafting is one of the sights that have the potential to become one of the sights of the city Bondowoso . Bosamba a nature rafting ( rafting ) as well as to enjoy the natural beauty along the river that served New Sampean . Nature tourism rafting Bosamba has a lot of potential to be developed and promoted . But the promotion is done today is considered less and yet effective. If done promotional strategy to highlight the uniqueness of nature Bosamba rafting , then the public will be more aware and want to come visit Bosamba . The uniqueness which differentiates it from similar tourist rafting tours are relaxed and enjoy the natural beauty in the form of cliffs and waterfalls which are located around the rafting . By uniqueness can be a characteristic that is difficult to imitate by competitors alike. Of the existing problems , then this design is to design a media campaign directed nature rafting Bosamba an effort to increase brand awareness .

Copyrights © 2014






Journal Info

Abbrev

ArtNouveau

Publisher

Subject

Arts Humanities

Description

Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis ...