International Journal of Engineering, Technology and Natural Sciences (IJETS)
Vol 1 No 2 (2019): International Journal of Engineering, Technology and Natural Sciences

RECOMMENDED PRODUCTS FOR AN ONLINE SHOP AMONG INDONESIAN STUDENT USERS

Rianto (Unknown)
Wibowo, Adityo Permana (Unknown)

Article Info

Publish Date
31 Dec 2019

Abstract

Electronic commerce is a website category that has tremendous growth. As an impact of the growth is information flooding for users, especially on product category. Therefore, the recommended products for online shops are important. This study aimed to develop recommended products for online shops that may enhance successful transactions in electronic commerce. This study involved 100 students that have been experienced in online transactions using a survey method. Data were analyzed using the Friedman Test and Weight Mean Score to obtain the highest level of product recommendation. The results indicated that fashion and shoes are the most recommended products for online shops in student groups of users.

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Journal Info
International Journal of Engineering, Technology and Natural Sciences (IJETS)
Website

Abbrev

IJETS

Publisher

Universitas Teknologi Yogyakarta

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering

Description

Journal IJETS concern in publishing the original research articles, review articles from contributors, and the current issues related to engineering, technology and natural sciences. The main objective of IJETS is to provide a platform for the international scholars, academicians and ...