Journal of Business Management Education (JBME)
Vol 3, No 2 (2018)

AFTER SALE SERVICE DAN REPEAT PURCHASE INTENTION PADA PENGGUNA NISSAN DI FACEBOOK

Ubaidilah, Muhamad Rizki (Unknown)
Rahayu, Agus (Unknown)
Utama, Dian Herdiana (Unknown)



Article Info

Publish Date
11 Dec 2018

Abstract

Objective - The purpose of this study is to determine the effect of after sale service to repeat purchase intention nissan users on facebook. Design / methodology / approach - The design of this study is cross sectional. This research use explanatory survey method. A total of 51 respondents were selected using probability sampling in the form of Cluster random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis. Findings - Based on the results of research using analysis of verifikatif analysis, obtained the result that After sale service has a positive influence on repeat purchase intention with the influence of being. Originality / value -The difference of this research with previous research is located on the object of research that is Nissan User  on Facebook, with variables studied that is After Sale Service and Repeat Purchase Inention, and use theory or reference different from previous researcher.

Copyrights © 2018






Journal Info

Abbrev

JBME

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, ...