JURNAL SAINS PERTANIAN EQUATOR
Vol 8, No 2 (2019): April 2019

ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SELAI SRIKAYA SUKA HATI DI PONTIANAK

Sri Wahyuningsih (Universitas Tanjungpura)
Eva Dolorosa (Universitas Tanjungpura)
Imelda Imelda (Universitas Tanjungpura)

Article Info

Publish Date
11 Jul 2019

Abstract

This study aims to analyze what factors influence the purchasing decisions of consumers of srikaya Suka Hati in Pontianak. The population in this study are all consumers who buy the product. Sampling is taken using the method Convenience /Accidental Sampling, with a total sample of 100 respondents. This study used survey method with factor analysis. The results of this study indicate that there are nine new factors that influence consumer purchasing decisions on the products of  srikaya Suka Hati namely product, distribution, motivation, social, perception, promotion, price, personal, and lifestyle. Keywords: Factor analysis, purchasing decision, srikaya Suka Hati.

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Journal Info
JURNAL SAINS PERTANIAN EQUATOR
Website

Abbrev

jspp

Publisher

Universitas Tanjungpura

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science

Description

Jurnal Sains Pertanian Equator is open access, academic, citation indexed, and blind peer-reviewed journal. It covers original research articles, review, and short communication on diverse topics related to agriculture science. We accept submission from all over the world. All submitted articles ...