JURNAL ILMIAH MAKSITEK
Vol 5 No 1 (2020): JURNAL ILMIAH MAKSITEK

ANALISIS KUALITAS LAYANAN BUKA LAPAK DALAM MEMPENGARUHI PENGAMBILAN KEPUTUSAN BERBELANJA DI BUKA LAPAK

HANNA MEILANI DAMANIK (UNIVERSITAS HKBP NOMMENSEN)

Article Info

Publish Date
22 Mar 2020

Abstract

This study analyze the influenced of service quality to buying decisions. The purpose of this research is to see the effect of the service quality, consumer purchase intention and buying decisions at Buka Lapak . This study using snowball sampling metods and analyzed by path analysis. The result show that service quality has a significant effect on buying decisions which are moderated by purchase intention . The purchase intention will be increase if we serve better and better and the other hand purchase intention will drive the consumer’s buying decision at Buka Lapak

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Journal Info
JURNAL ILMIAH MAKSITEK
Website

Abbrev

JIM

Publisher

LP2MTBM MAKARIOZ

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

Description

Accounting & Finance, Advertising, Agricultural Sciences, Agriculture, Animal/ Veterinary Sciences, Anthropology, Architecture/ Planning, Arts and Humanities, Ayurveda, Biological or Life Sciences, Biotechnology, Botany/Zoology Business Research, Chemical Sciences, Chemistry, Commerce, Law or ...