JURNAL ILMIAH KOHESI
Vol 2 No 2 (2018): JURNAL ILMIAH KOHESI

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU CASUAL MEREK BATA

HANNA MEILANI DAMANIK (Universitas HKBP Nommensen)

Article Info

Publish Date
28 May 2018

Abstract

Higher demand for shoe products indicates that the shoe market in Indonesia is very promising. One brand of shoes that sells its products in Indonesia is Bata. Consumer decision to make purchases is influenced by product quality and price. The sample used is 40 respondents. The result of this research shows that Bata casual shoe purchasing decision is influenced by consumer perception about the price offered by Bata shoes. The quality of the product in this study did not give a significant effect on the purchase decision of Bata casual shoes.

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Journal Info
JURNAL ILMIAH KOHESI
Website

Abbrev

JIK

Publisher

LP2MTBM MAKARIOZ

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Description

JURNAL ILMIAH KOHESI, isrefereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business ...