JURNAL ILMIAH KOHESI
Vol 3 No 3 (2019): JURNAL ILMIAH KOHESI

PENGARUH PROMOSI DAN PELAYANAN RITEL TERHADAP PEMBELIAN IMPULSIF DI RAMAYANA MALL MEDAN

MAJU SIREGAR (UNIVERSITAS DARMA AGUNG)

Article Info

Publish Date
09 Jul 2019

Abstract

The purpose of this study was to determine the effect of promotion and retail services to impulsive buying Ramayana Mall in Medan. This study used a qualitative research using surveys and questionnaires to 150 respondents visitors Ramayana Mall Medan. Sampling technique using non-probability sampling. The data analysis technique used in this study is multiple linear regression. It was found that the promotion variable positive and significant effect on impulsive buying Ramayana Mall in Medan and retail service variable positive and significant effect on impulsive buying Ramayana Mall in Medan.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
272.963 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL ILMIAH KOHESI
Website

Abbrev

JIK

Publisher

LP2MTBM MAKARIOZ

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Description

JURNAL ILMIAH KOHESI, isrefereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business ...