Jurnal Manajemen Inovasi
Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April

PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN CITRA MEREK TERHADAP NIAT BELI ULANG JASA TRANSPORTASI P.O SIMPATI STAR DI KOTA BANDA ACEH

Regi Miranda (Unknown)
Nurdasila Nurdasila (Unknown)

Article Info

Publish Date
25 Apr 2020

Abstract

This study aims to measure “the effect of service quality, trust, and brand image on repurchase intentions on P.O Simpati Star transportation services in the city of Banda Aceh” the sample used in this study was the users of P.O Simpati Star transportation services in the city of Banda Aceh, amounting to 180 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used was purposive sampling. Multiple linear regression is used as a method of analysis to determine the effect of all the variables involved. Based on the results of multiple linear regression analysis, it indicates that service quality, trust, and brand image have a positive effect on repurchase intentions

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Journal Info
Jurnal Manajemen Inovasi
Website

Abbrev

JInoMan

Publisher

Universitas Syiah Kuala

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Inovasi is a peer reviewed journal published by Deparment of Management, Faculty of Economics and Business, Syiah Kuala University. The journal is published twice a year in February and October. The scope of the journal varies from finance, human resource management, marketing, ...