International Journal of Supply Chain Management
Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM)

Innovation Capability and Supply Chain Management: Empirical Study of Indonesian Traditional Herbal Medicine Products

Octavia, Ade (Unknown)
Sriayudha, Yayuk (Unknown)
Ali, Hapzi (Unknown)

Article Info

Publish Date
27 Feb 2020

Abstract

Abstract— In today's scenario, supply chain processes have been greatly influencing businesses and trades globally. The purpose of this research is to analyze the effects of the supply chain management on the model capabilities of innovation and competitive advantage of Indonesia traditional herbal medicine. Design research is qualitative and quantitative approaches and using data collecting technique: FGD and survey sample. The research sample was 150 people consumers of Indonesian traditional herbal medicine. The analysis tool is the Structural Equation Modeling (SEM). The results show that there is a relationship between positioning product and competitive advantage. Competitive advantage is the variable consequences of innovation capability and positioning product Indonesian traditional herbal medicine products.

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Journal Info
International Journal of Supply Chain Management
Website

Abbrev

IJSCM

Publisher

ExcelingTech

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...