International Journal of Supply Chain Management
Vol 8, No 5 (2019): International Journal of Supply Chain Management (IJSCM)

Advertising, Perceived Value, Social Influence and Purchase Mangament

Asty Almaida (Unknown)
Romi Setiawan (Unknown)
Sri Kurnia Ramadhani (Unknown)

Article Info

Publish Date
26 Oct 2019

Abstract

This study aims to examine the role of advertising, perceived value, and social influence in purchasing managements on cosmetic products. The data used in this research was obtained from questionnaires. The research model was tested quantitatively through a field survey of 257 Hasanuddin university students using multiple linear regression analysis with SPSS 23 (Statistical Product and Service Solutions). The results of this study indicate that advertising, perceived value and social influence have positive influence on purchase management. Advertising and perceived value are two variable that have significant influence on purchase management. Given the importance of consumer purchasing managements for business sustainability and often contributing strategically, this research has implications for theoretical and practical development.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
690.623 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Supply Chain Management
Website

Abbrev

IJSCM

Publisher

ExcelingTech

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...