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All Journal Jurnal Bisnis, Manajemen, dan Informatika Hasanuddin Economics and Business Review International Journal of Supply Chain Management J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Paulus Journal of Accounting (PJA) Jurnal Pengabdian kepada Masyarakat Studi Ilmu Manajemen dan Organisasi Eduvest - Journal of Universal Studies Vifada Management and Social Sciences Jurnal Bisnis dan Pemasaran Digital
Almaida, Asty
Management And Universitas Hasanuddin, Makassar , Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Physics Public Health Social Sciences Transportation Other

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Industri Kepelabuhan Dan Peran Teknologi Informasi (TI) Untuk Peningkatan Daya Saing. asty almaida; insany fitri
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 15 No. 2 (2018): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v15i2.3964

Abstract

Penelitian ini bertujuan untuk mengekplorasi peran penting teknologi informasi bagi peningkatan daya saing bisnis kepelabuhan. Industri maritim khususnya industri kepelabuhan saat ini tidak lagi dipandang hanya sebagai sarana untuk pengiriman, namun juga sudah dipandang sebagai salah satu pemain penting dalam pembangunan kota, daerah dan perekonomian negara. Peran penting pelabuhan terhadap pertumbuhan ekonomi  negara juga telah mendapat perhatian pemerintah dengan mencanangkan doktrin global maritime fulcrum dengan tujuan akhir menjadikan Indonesia sebagai pusat maritim dunia. Salah satu industri yang menjadi prioritas utama bagi pembangunan sektor maritim adalah teknologi informasi yang oleh beberapa penelitian dikatakan sebagai penyebab utama buruknya kinerja industri kepelabuhan di Indonesia. Beberapa penelitian membuktikan faktor terpenting yang mendukung daya saing pelabuhan-pelabuhan terbaik didunia adalah teknologi informasi. Kenyataan akan pentingnya teknologi informasi bagi industri pelabuhan  dan seringkali berkontribusi secara strategis, penelitian ini memberikan implikasi bagi pengembangan teori dan praktis 
Advertising, Perceived Value, Social Influence and Purchase Mangament Asty Almaida; Romi Setiawan; Sri Kurnia Ramadhani
International Journal of Supply Chain Management Vol 8, No 5 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.623 KB)

Abstract

This study aims to examine the role of advertising, perceived value, and social influence in purchasing managements on cosmetic products. The data used in this research was obtained from questionnaires. The research model was tested quantitatively through a field survey of 257 Hasanuddin university students using multiple linear regression analysis with SPSS 23 (Statistical Product and Service Solutions). The results of this study indicate that advertising, perceived value and social influence have positive influence on purchase management. Advertising and perceived value are two variable that have significant influence on purchase management. Given the importance of consumer purchasing managements for business sustainability and often contributing strategically, this research has implications for theoretical and practical development.
PELATIHAN KEWIRAUSAHAAN DAN LITERASI KEUANGAN SEBAGAI UPAYA PENINGKATAN MOTIVASI WIRAUSAHA WARGA DESA WISATA BIRA KECAMATAN BONTOBAHARI KABUPATEN BULUKUMBA: Training in Entrepreneurship and Financial Literacy as an Effort to Increase Entrepreneurial Motivation for the Residents of Bira Tourism Village, Bontobahari Subdistrict, Bulukumba Regency Toaha, Muhammad; A. S. Parawansa, Dian; Razak Munir, Abdul; Wahda, Wahda; Hakim, Wardhani; Hakim, Haeriah; Almaida, Asty; Muh. Albany Ray, Andi; Febrianty, K. K.; Andi, Fakhrul; Adham M, Shaquille; Amelia Sahib, Raofa; Syekh Al Azali, Muh. Fatur; Wafa, Rikhul
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 9 No 2 (2024): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v9i2.4584

Abstract

Desa Wisata Bira merupakan desa yang terletak di Kecamatan Bontobahari, desa yang memiliki keragaman dan potensi yang besar akan keindahan alamnya, budaya dan penduduk lokal yang ramah. Akan tetapi potensi-potensi yang terdapat disana masih terhambat akibat beberapa faktor, salah satunya adalah kurangnya motivasi wirausaha di kalangan warga desa dalam mengembangkan usaha-usaha pada sektor pariwisata. Di lain sisi juga kurangnya literasi keuangan yang menjadi kendala dalam mengelola usaha dan mengambil keputusan yang tepat. Karena itulah, pelatihan kewirausahaan dan literasi keuangan menjadi Solusi yang tepat dalam meningkatkan motivasi wirausaha warga desa wisata Bira. Dalam pelatihan ini, warga desa akan diajarkan mengenai konsep dasar bisnis, perencanaan, manajemen operasional, pemasaran dan manajemen sumber daya manusia, juga dalam pelatihan literasi keuangan akan memberikan pemahaman tentang pengelolaan keuangan pribadi dan bisnis. Lalu dari hasil pengabdian ini, diharapkan warga desa wisata Bira dapat mengembangkan potensi-potensi kewirausahaan yang dimiliki, mampu meningkatkan kemandirian finansial dan menjadi salah satu agen perubahan dalam Masyarakat sekaligus mengembangkan potensi wisata yang ada.  
REDESIGNING ORGANIZATIONAL STRUCTURE AS A RESPOND TO THE UNCERTAINTY ENVIRONMENT IN THE NEWSPAPER COMPANY Muhammad Ridwan Arif; Asty Almaida
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 3, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.976 KB) | DOI: 10.26487/hebr.v1i3.1353

Abstract

The objective of this paper is to identify the contingency factors in respond to environmental changing in designing the organizational structure for newspaper company. The current environment exist as the industry faces an uncertain future because of stagnant markets, increasing competition from other media for audience and attention, use by progressively smaller portions of the populations, and changes in advertiser media choice. Based on the literature review, by employing the contingency perspectives,  the organizational size, effective strategy, and adoption the high technology will influence the capability of organization to respond the environmental changing that in turn can strengthening it’s competitive advantage and innovation in uncertainty environment.
Pengaruh Manfaat Utilitarian dan Manfaat Hedonis serta Status Sosial terhadap Keputusan Perpindahan Merek dari Televisi Kabel ke Netflix Asty Almaida; Dedi Hariadi Saputra
Jurnal Bisnis dan Pemasaran Digital Vol. 1 No. 1 (2021): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v1i1.280

Abstract

Purpose: The purpose of this study is to determine the effect of utilitarian, hedonic, and social benefits on brand switching decisions from cable television to Netflix. Research Methodology: The data for this study were gathered via questionnaires and a review of the literature. Purposive sampling was used to collect data from 92 respondents who were active undergraduate students at the Faculty of Economics and Business Unhas in the 2016-2018 academic year and used the Video on Demand (VoD) Netflix service. Multiple regression analysis, F test (simultaneous), and T test are used in the analysis (partial). Results: The findings indicated that utilitarian benefits and social status had a positive and significant effect on brand switching decisions, whereas hedonic benefits had a negative and insignificant effect. Simultaneously, utilitarian, hedonic, and social benefits all have a positive and significant effect on brand switching decisions.
Pengaruh Systematic Strategic Planning dan Strategic Business Innovation terhadap Sustainable Performance UMKM: Studi Kasus pada UMKM Makanan dan Minuman kota Makassar Muhammad Ilman Ramli Natsir; Abdul Rahman Kadir; Asty Almaida
Paulus Journal of Accounting (PJA) Vol. 6 No. 2 (2025): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

This study aims to analyze the influence of systematic strategic planning and strategic business innovation on the sustainable performance of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector in Makassar City. The framework of this study refers to the concept of Triple Bottom Line and Resource-Based View. The research method used is a mixed method with a sequential explanatory design, involving 100 respondents in the quantitative stage and 5 sources in the qualitative stage. Quantitative data analysis was carried out using multiple linear regression, while qualitative data were analyzed using the Miles and Huberman model. The results of the study indicate that systematic strategic planning does not have a significant effect on the sustainable performance of MSMEs, while strategic business innovation has a positive and significant effect on the sustainable performance of MSMEs in Makassar City. The implications of this study are expected to provide insight for MSME entrepreneurs and policy makers in improving business sustainability through strategic business innovation.
PEMBERDAYAAN PEREMPUAN PESISIR DALAM MENINGKATKAN MINAT KEWIRAUSAHAAN MELALUI INOVASI OLAHAN TIRAM Wahda, Wahda; Nuraeni Kadir; Sumardi, Sumardi; Muhammad Ali; Fauziah, Fauziah; Wardhani Hakim; Asty Almaida; Isnawati Osman; Insany Fitri Nurqamar; Farhanah Ramdhani Sumardi; Baginda Hamzah; M. Iqbal
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v5i5.11524

Abstract

Kelurahan Cappo di Kabupaten Barru memiliki potensi tiram yang besar, namun pemanfaatannya masih terbatas dan belum memberikan kontribusi optimal bagi ekonomi lokal. Kegiatan Pengabdian kepada Masyarakat ini berfokus pada pemberdayaan perempuan pesisir untuk meningkatkan minat kewirausahaan melalui inovasi olahan tiram bernilai tambah. Tujuannya adalah memperkuat kapasitas teknis dan manajerial kelompok perempuan pesisir dalam mengolah tiram menjadi produk unggulan, seperti nugget dan dimsum, yang berdaya saing dan ramah lingkungan. Pendekatan yang digunakan meliputi sosialisasi, pelatihan teknis dan manajemen usaha, serta evaluasi hasil kegiatan. Strategi pelaksanaan dilakukan secara partisipatif dengan metode penyuluhan, pelatihan langsung, dan pendampingan berkelanjutan. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman kewirausahaan, keterampilan teknis, serta kesiapan peserta membentuk kelompok usaha mandiri, yang berkontribusi terhadap penguatan ekonomi dan kemandirian perempuan pesisir.
Pengaruh Stres Kerja dan Motivasi Kerja terhadap Kepuasan Kerja pada Satuan Polisi Lalu Lintas Polrestabes Makassar Asty Almaida; Sigit Purnomo
Studi Ilmu Manajemen dan Organisasi Vol 2 No 1 (2021): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v2i1.363

Abstract

Purpose: Indeed, the achievement of each organization's goals cannot be divorced from the performance of each individual member. Meanwhile, peak performance is strongly influenced by members of the organization's level of job satisfaction. Additionally, job satisfaction can be influenced by a variety of factors that can either increase or decrease members' level of job satisfaction. Thus, the purpose of this study was to ascertain the effect of job stress and motivation on job satisfaction at the Makassar Police Traffic Police Unit. Research methodology: The data for this study were derived from primary sources via questionnaires. This study surveyed 100 respondents. SEM-PLS analysis was used to conduct the analysis in this study. Results: The results indicate that work stress and motivation have no effect on job satisfaction. Limitations: It is hoped that additional researchers will be able to refine this research by examining additional construct variables in addition to those used to measure job satisfaction. Contribution: This study contributes to a better understanding of how work stress and motivation affect job satisfaction at the Makassar Police Department's Traffic Police Unit.
Analysis of Growth Strategy at Wuling Motors Makassar As A Response to Facing Economic Globalization Challenges Dafitri Anggika; Asty Almaida; Abdul Rahman Kadir
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1049

Abstract

Growth Strategy Analysis at the Wuling Motors Kumala Makassar Company as a Response to Facing the Challenges of Economic Globalization, is a research to get an overview of the company's internal strengths, market opportunities, company potential based on internal and external factors, as well appropriate growth strategies for carried out in operating the company. The aim of this research is to determine the company's response to facing the challenges of economic globalization that occur in Indonesia, especially in the automotive market segment in the marketing area of South Sulawesi, and Indonesia in general. This research method uses a qualitative approach, where the theoretical basis used refers to the opinions of several experts, in the form of books, journals, articles and other scientific writings related to this research. The data analysis used in this research is SWOT analysis (Rangkuti, Freddy. 2006. "SWOT Analysis Technique for Dissecting Business Cases: Reorienting Strategic Planning Concepts to Face the 21st Century"). From this research, the results obtained show that the Wuling Motors Kumala Makassar company is currently in a major strongth with large market opportunities, where the company's current position is also showing good growth. Based on this, the Wuling Motors Kumala Makassar company can implement an intensive growth strategy with differentiation, namely selling the latest Wuling car products, both in terms of technology, models and cheap prices offered as one of the responses to challenges of globalization economy in Indonesia.
Digital Transformation and Competitive Advantage of Small Firms: A Systematic Review of Capability Conversion Aditya Fajar Fareza Repi; Asty Almaida
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6955

Abstract

Purpose: This study consolidates fragmented evidence on how small and medium-sized enterprises convert digital transformation into competitive advantage through strategic capabilities, and develops an integrative conceptual framework.Research Methodology: The study applies a systematic literature review with thematic synthesis. Candidate records were identified through database and publisher-oriented searching, backward reference checking, and source tracing, then screened, appraised against a transparent rubric, and coded into descriptive and analytical themes. Every included record was independently verified for existence, authorship, year, outlet, and an active digital object identifier.Results: The synthesis identifies six themes: digital transformation as a capability-building process; digital capability and digital marketing capability; innovation capability as a value-conversion mechanism; market orientation, learning orientation, and strategic agility; competitive advantage and sustainable performance; and ecosystem, policy, and readiness constraints. The evidence indicates that digital adoption yields advantage only when it is embedded in firm-specific capabilities.Conclusions: Digital transformation becomes strategically valuable when it is converted into integrated capabilities that are aligned with market learning, translated by innovation, and deployed with agility.Limitations: The framework is conceptual and has not been tested empirically. Screening and appraisal were performed by a single coder, and the evidence base is cross-contextual rather than exclusive to emerging economies.Contributions: The study proposes the Digital Capability, Market Alignment, and Innovation framework with testable propositions, clarifying the pathway from digital adoption to competitive advantage and offering an agenda for research in Indonesia and other emerging economies.
Co-Authors A. S. Parawansa, Dian Abdul Rahman Kadir Abdul Rahman Kadir Abdul Razak Munir Adham M, Shaquille Aditya Fajar Fareza Repi Amelia Sahib, Raofa Andi, Fakhrul Asriah Syam Baginda Hamzah Dafitri Anggika Dedi Hariadi Saputra Farhanah Ramdhani Sumardi Fauziah Fauziah Febrianty, K. K. Hakim, Haeriah Hakim, Wardhani insany fitri Insany Fitri Nurqamar Isnawati Osman M. Iqbal Melisa Cristina Monalisa Monalisa Muh. Albany Ray, Andi Muhammad Ali Muhammad Ilman Ramli Natsir Muhammad Nurhadi N Muhammad Ridwan Arif Nuraeni Kadir Romi Setiawan Sigit Purnomo Sri Kurnia Ramadhani Sumardi . Syekh Al Azali, Muh. Fatur Toaha, Muhammad Wafa, Rikhul Wahda, Wahda Wardhani Hakim