Sukma: Jurnal Pendidikan
Vol. 3 No. 2 (2019)

Penggunaan Kata dan Istilah Bahasa Inggris pada Promosi Penjualan Online di Instagram

Husna, Nurul Fadzilatul (Unknown)
Azizah, Siva Nur (Unknown)
Yahya, Mokh (Unknown)

Article Info

Publish Date
30 Dec 2019

Abstract

This study aims to find out diction errors in online sales promotions on Instagram. Twenty sentences have been taken from six accounts established in Solo, Central Java, as the samples.  Analysis is focused on the inappropriate use of English words and terms. The results of this study are as follows. First, some forms of language errors found in Instagram accounts includes diction and terms errors. Second, the factors of language errors in sales promotions are (1) English is more popular, (2) English is more concise, (3) English looks more prestigious, and (4) English seems more persuasive.

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Journal Info
Sukma: Jurnal Pendidikan
Website

Abbrev

Publisher

Yayasan Sukma

Subject

Education

Description

SUKMA: Jurnal Pendidikan is an academic journal bi-annually published in Indonesia. It covers issues related to education in general: teacher, student, school management, curricula, teaching methods, teaching evaluations, education best practices, learning materials, et cetera. ...