MIX : Jurnal Ilmiah Manajemen
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen

PENGARUH PERSEPSI MEREK JASA TERHADAP SERVICE QUALITY, VALUE DAN LOYALITAS PELANGGAN: STUDI INDUSTRI LOW COST AIRLINES INDONESIA

Samuel Pandhega (Unknown)
Sri Rahayu Hijrah Hati (Unknown)
Savira Miranti (Unknown)

Article Info

Publish Date
21 Mar 2017

Abstract

Abstract. This paper investigate the effect of service brand on customer value andloyalty. Speciffically, the study examines the influence of brand image, companyimage, employee trust and company trust on service quality, customer value andloyalty. The data were collected from a total of 222 customers of 7 low cost airlines. AStructural Equation Modeling (SEM) is used to assess the relationships of the researchmodel. The result shows that it is brand image which has significant influence on bothservice quality and customer value while employee trust and cost has significantinfluences on customer value.

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Journal Info
MIX : Jurnal Ilmiah Manajemen
Website

Abbrev

Jurnal_Mix

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and ...