Dinasti International Journal of Education Management and Social Science
Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April

HOW EASE OF USE, USEFULNESS TOWARD ATTITUDE OF SHOPPING AT ONLINE RETAIL

Zuniarti, Ida (Unknown)
Suleman, Dede (Unknown)
Rachmawati, Susan (Unknown)
Sabil (Unknown)
Rusiyati, Sri (Unknown)

Article Info

Publish Date
14 Apr 2020

Abstract

This study aims to analyze the relationship between ease of use and usefulness of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 90 respondents from the city of Jakarta with the criteria of respondents aged over 17 years and have made a purchase of fashion products online. The results of the study stated that ease of use and usefulness influence consumer attitudes. the results of this study can be a reference for further research.

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Journal Info
Dinasti International Journal of Education Management and Social Science
Website

Abbrev

DIJEMSS

Publisher

Dinasti Publisher

Subject

Education

Description

Dinasti International Journal of Education Management and Social Science (DIJEMSS) is the scientific journal of educational and social science research published since 2019 by Dinasti Publisher. Dinasti International Journal of Education Management and Social Science (DIJEMSS) articles which ...