This research talks about public service innovation in the form of SAMBARA (Samsat Mobile West Java) application. This study seeks to explore the extent of the benefits of these service innovations and seeks to get answers about the causes of the West Java Regional Revenue Agency (BAPENDA) to be able to innovate the SAMBARA application service. This research was conducted using qualitative research methods with descriptive analysis. Some findings from this study are known that this service innovation helps many people to pay their motor vehicle tax anytime and anywhere and in the end can increase the revenue of the West Java provincial government. Other findings are supporting factors, including the political will of officials, and also can not be separated from factors from the private sector both banks or companies or online stores such as Bukalapak, Indomaret which accommodates motor vehicle annual tax payments, which makes it easy for people to get this service.
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