Jurnal Manajemen Bisnis
Vol 4, No 2 (2014): October

ANALISIS PENGARUH PRODUCT PLACEMENT TERHADAP WORD OF MOUTH ATAS MEREK SPEEDY PADA ACARA LIVE SHOW NBL INDONESIA

Jayanti, Alfitri (Unknown)
Jatmiko, Rohmat Dwi (Unknown)
Andharini, Sri Nastiti (Unknown)

Article Info

Publish Date
26 Jan 2018

Abstract

The research aims to analyze the effect of product placement on word of mouth at NBL Indonesia. Population is audience of NBL Indonesia. Sample taken were 100 respondents using purpossive sampling method. Simple Linear Regression used as an analytical tool. The result shows that product placement has a positive effect on word of mouth.  Keywords: Product Placement, and Word of Mouth, NBL Indonesia

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

jmb

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB ...