ANALISA PENGARUH MARKETING ORIENTATION DENGAN CUSTOMER VALUE DAN CUSTOMER INTIMACY TERHADAP CUSTOMER LOYALTY SEBAGAI VARIABEL PERANTARA PADA HOTEL BINTANG 5 J.W MARRIOTT

Calvin Ivanto

Jurnal Strategi Pemasaran
Vol 7, No 1 (2020): Jurnal Strategi Pemasaran

Abstract : This study aims to analyse the influence of Marketing Orientation (Customer Orientation,Competitior Orientation,Co-Ordination Focus) with Customer Value (Net Value for the customer, Derivered value for the customer, Marketing value for the customer, Sales value for the customer, Rational value for the customer) and Customer Intimacy (Mutual understanding,Closeness,Value Preception) of Customer Loyalty (Makes regular repeat purchase, Purchase across products and service lines,Refer others,Demonstrates and immunity to the pull of the competition) as intermediary variables.