Journal of Appropriate Technology for Community Services
Vol. 1 No. 1 (2020)

PELATIHAN MANAJEMEN USAHA DAN PEMBUATAN MERK

Aprih Santoso (Fakultas Ekonomi Universitas Semarang)
Witjaksono E.H (Fakultas Ekonomi Universitas Semarang)
Emaya Kurniawati (Fakultas Ekonomi Universitas Semarang)



Article Info

Publish Date
31 Dec 2019

Abstract

The purpose of this PKM is to provide training on business management and counseling on the importance of a brand for the production so that the product is more widely known to the market. The main problem of partners is ignorance about how to do a good business starting from planning, implementation to marketing and also not knowing the importance of a brand for a product. The solution offered is the provision of training on business management, the legality mechanism of business licenses. The output of the activity to be achieved so that partners can develop the business accompanied by adequate legality of establishment, so that business operations can take place according to existing provisions, the results of the training can support the business success of business actors in the Genuksari Village and have been successfully implemented. This was proven by the enthusiasm of the trainees to follow and discuss (including the question and answer process) routinely.

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Journal Info

Abbrev

JATTEC

Publisher

Subject

Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

Journal of Appropriate Technology for Community Services (JATTEC) berisi hasil-hasil kegiatan pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu khususnya teknologi tepat guna. Jurnal ini sebagai wadah untuk mempulikasikan pengembangan teknologi yang digunakan dalam ...