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<![CDATA[IMPLEMENTASI SWOT DALAM PENGEMBANGAN USAHA BAGI ANGGOTA KUB SRIKANDI KECAMATAN CEPIRING KABUPATEN KENDAL ]]>
<![CDATA[Emaya Kurniawati]]>;
<![CDATA[Wyati Saddewisasi]]>;
<![CDATA[Sri Yuni Widowati]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.136
<![CDATA[Kelompok Usaha Bersama Srikandi (Srikandi Join Venture Group) at Cepiring District, in Kendal Regency has been formed more than 5 years ago, consist of several businessman who have different skills in makingand selling their products. Most of the (Kelompok Usaha Bersama) KUB Srikandi members in running their business, apply minimum knowledge in developing their business to meet the needs and condition nowadaysin which similar products that same with KUB Srikandi products are increasing. This study apply thequalitative analysis techniques and SWOT analysis. The research apply qualitative approach and SWOTanalysis trying to know what strategies are used in the business development of KUB Srikandi members. Basedon the IFAS EFAS diagram, it can be concluded that the business carried out by KUB Srikandi members is inthe first quadrant (I), which means that in this position, KUB Srikandi has strong position and has the goodopportunity to develop. The implementation of strategies that can be done is using the Strengths factor thatexist in the business of KUB Srikandi members Where in fact the business that runs by KUB Srikandi membersfacing a great market opportunities, to develop their business in dealing with it, KUB Srikandi members mustoptimize their productivities.]]>
<![CDATA[STRATEGI PENINGKATAN OMSET PENJUALAN BAGI PEDAGANG PASAR BULU SETELAH RENOVASI ]]>
<![CDATA[Emaya Kurniawati]]>;
<![CDATA[Wyati Saddewisasi]]>;
<![CDATA[Sri Yuni USM Semarang Widowati]]>
<![CDATA[ Adbis: Jurnal Administrasi dan Bisnis Vol 14, No 1 (2020): Jurnal Administrasi dan Bisnis 2020 ]]>
Publisher : <![CDATA[Politeknik Negeri Malang ]]>
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DOI: 10.33795/j-adbis.v14i1.87
<![CDATA[The purpose of this research is to find solutions and determine the strategies of Fur Market traders in order to increase their sales turnover. The methodology of this research is the method of solving problems using qualitative descriptive and SWOT analysis by making direct observations or observations, interviews and documentation. The results of the SWOT analysis of traders at the Semarang Fur Market are in a growth strategy which is designed to achieve growth in sales, capital or profits or a combination of the three. Where must maintain the strengths and opportunities that exist and minimize the threats and weaknesses that have Fur Market traders]]>
<![CDATA[PENINGKATAN NILAI PERUSAHAAN BERBASIS PROFITABILITAS DAN STRUKTUR MODAL ]]>
<![CDATA[Aprih Santoso]]>;
<![CDATA[Witjaksono E.H]]>;
<![CDATA[Emaya Kurniawati]]>
<![CDATA[ Adbis: Jurnal Administrasi dan Bisnis Vol 13, No 1 (2019): JURNAL ADMINISTRASI DAN BISNIS 2019 ]]>
Publisher : <![CDATA[Politeknik Negeri Malang ]]>
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DOI: 10.33795/j-adbis.v13i1.59
<![CDATA[The main purpose of companies that have gone public is to increase the prosperity of the owner or shareholders through increasing company value. This study aims to analyze the effect of profitability and capital structure on company value with managerial ownership as a moderating variable in LQ 45 companies. The research method used is quantitative with multiple regression data analysis techniques (path analysis). The results of this study are: (1) Profitability (ROA) is proven to have a significant positive effect on company value (PBV). (2) Profitability (ROA) is proven to have a significant positive effect on the company value (PBV). (3) Capital structure (DER) significantly influences company value (PBV) significantly.]]>
<![CDATA[Pembukuan dalam Menunjang Kesuksesan Usaha Pengrajin Batik di Kecamatan Cepiring Kabupaten Kendal ]]>
<![CDATA[Aprih Santoso]]>;
<![CDATA[Teguh Ariefiantoro]]>;
<![CDATA[Emaya Kurniawati]]>
<![CDATA[ E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 8, No 2 (2017): E-DIMAS ]]>
Publisher : <![CDATA[Universitas PGRI Semarang ]]>
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DOI: 10.26877/e-dimas.v8i2.1577
<![CDATA[Kecamatan Cepiring merupakan satu dari 20 kecamatan di Kabupaten Kendal dengan mata pencaharian penduduk Kecamatan Cepiring sebagian besar ada di sektor pertanian, urutan kedua dan ketiga adalah sektor industri pengolahan dan sektor perdagangan, hotel dan restoran. Usaha Kecil Mikro (UKM) pengrajin Batik di Kecamatan Cepiring berjumlah 30 orang. UKM pengrajin Batik di Kecamatan Cepiring ternyata masih banyak pula dijumpai kendala diantaranya adalah: (1) belum tersusunnya strategi pengembangan usaha dan data base profile masing-masing UKM pengrajin Batik di Kecamatan Cepiring; (2) belum adanya kejelasan tentang manajemen sistem pembukuan/akuntansi secara baik dan benar sehingga menghasilkan informasi keuangan yang bermanfaat untuk pendukung UKM pengrajin Batik di Kecamatan Cepiring. Kegiatan penyuluhan pembukuan/akuntansi secara baik dan benar sehingga menghasilkan informasi keuangan yang bermanfaat untuk pendukung UKM pengrajin Batik di Kecamatan Cepiring. Penelitian ini menemukan bahwa hasil penyuluhan pembukuan dalam menunjang kesuksesan usaha pengrajin batik di Kecamatan Cepiring Kabupaten Kendal telah terlaksana dengan sukses. Hal ini terbukti dengan antusiasnya peserta penyuluhan mengikuti dan berdiskusi (termasuk proses tanya jawab) dengan rutin.]]>
<![CDATA[PENYULUHAN ARTI PENTINGNYA MERK DAGANG ]]>
<![CDATA[Emaya Kurniawati]]>;
<![CDATA[Aprih Santoso]]>;
<![CDATA[Sri Yuni Widowati]]>
<![CDATA[ JMM (Jurnal Masyarakat Mandiri) Vol. 2, No. 1: Juni 2018 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Mataram ]]>
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DOI: 10.31764/jmm.v2i1.1350
<![CDATA[Abstrak: Tujuan PKM ini adalah memberikan penyuluhan kepada pelaku usaha di Kecamatan Cepiring tentang pentingnya suatu merk bagi hasil produksi sehingga produknya lebih dikenal pasaran secara lebih luas. Adapun permasalahan utama pelaku usaha di Kecamatan Cepiring adalah ketidaktahuan mengenai arti pentingnya sebuah merk untuk suatu produk. Solusi yang ditawarkan kepada pelaku usaha di Kecamatan Cepiring adalah pemberian penyuluhan mekanisme legalitas izin usaha melalui merk. Luaran kegiatan yang ingin dicapai agar pelaku usaha di Kecamatan Cepiring dapat mengembangkan usaha disertai kelengkapan legalitas / merk, sehingga operasional usaha dapat berlangsung sesuai ketentuan yang ada, Hasil penyuluhan kepada pelaku usaha di Kecamatan Cepiring akan dapat menunjang kesuksesan usaha dan penyuluhan telah terlaksana dengan sukses. Hal ini terbukti dengan antusiasnya pelaku usaha di Kecamatan Cepiring mengikuti dan berdiskusi (termasuk proses tanya jawab).Abstract: The purpose of this PKM is to provide counseling on the importance of a brand for the production so that the product is more widely known to the market. The main problem of SME’s at Cepiring Village is ignorance about not knowing the importance of a brand for a product. The solution offered is the provision counseling the legality mechanism of business licenses. The output of the activity to be achieved so that SME’s at Cepiring Village can develop the business accompanied by adequate legality of establishment, so that business operations can take place according to existing provisions, the results of the training can support the business success of business actors in the SME’s at Cepiring Village and have been successfully implemented. This was proven by the enthusiasm of the trainees to follow and discuss (including the question and answer process) routinely.]]>
<![CDATA[PENYULUHAN PEMBUKUAN KEUANGAN DALAM MENUNJANG KESUKSESAN USAHA UKM ]]>
<![CDATA[Aprih Santoso]]>;
<![CDATA[Sri Yuni Widowati]]>;
<![CDATA[Emaya Kurniawati]]>
<![CDATA[ LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 3 No 2 (2019) ]]>
Publisher : <![CDATA[Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163 ]]>
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DOI: 10.25077/logista.3.2.125-129.2019
<![CDATA[Tujuan dari kegiatan PKM ini untuk memberikan pengetahuan, pemahaman dan ketrampilan kepada pelaku UKM di Kelurahan Panggung Lor dalam mengelola keuangan usaha dengan membuat pembukuan (laporan kas dan laporan ekuitas) sehingga kondisi keuangan usaha pelaku UKM dapat terkontrol dengan baik. Kegiatan ini dilaksanakan dalam bentuk penyuluhan dan pendampingan. Dari hasil PKM yang telah dilakukan ternyata pelaku UKM sudah mampu meningkatan pengetahuan, pemahaman dan ketrampilan dalam menyusun pembukuan usaha yaitu berupa laporan kas, dan laporan perubahan ekuitas. Kata kunci: Kas, Ekuitas, Usaha ABSTRACT The purpose of this PKM activity is to provide knowledge, understanding and skills to SMEs in the Village of Panggung Lor in managing business finances by making books (cash reports and equity reports) so that the financial condition of SMEs business practitioners can be controlled properly. This activity is carried out in the form of counseling and assistance. From the results of PKM that have been carried out it turns out that SMEs have been able to increase their knowledge, understanding and skills in compiling business books in the form of cash reports, and statements of changes in equity. Keywords: Cash, Equity, Business]]>
<![CDATA[SOSIALISASI LEGALITAS DAN MANAJEMEN PEMASARAN BAGI UMK (LEGALITY SOCIALIZATION AND MARKETING MANAGEMENT FOR MSE’s) ]]>
<![CDATA[Ades Rajayana]]>;
<![CDATA[Sri Yuni Widowati]]>;
<![CDATA[Emaya Kurniawati]]>;
<![CDATA[Aprih Santoso]]>
<![CDATA[ LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 3 No 1 (2019) ]]>
Publisher : <![CDATA[Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163 ]]>
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DOI: 10.25077/logista.3.1.31-36.2019
<![CDATA[ABSTRAK UMK di Kecamatan Cepiring Kabupaten Kendal memiliki usaha dalam rangka peningkatan pendapatan keluarga salah satu usahanya adalah membuat atau memproduksi makanan ringan dan minuman kesehatan yang selama ini pemasarannya masih dilingkup kerabat dekat atau keluarga. Permasalahn yang dihadapi oleh pelaku usaha khususnya UMK di Kecamatan Cepiring Kabupaten Kendal adalah belum memiliki merk atau nama bagi hasil produknya dikarenekan terbatasnya pengetahuan tentang merk dan belum mengetahui bagaiman caranya untuk mendapatkan merk dagang bagi produknya. Pelaksanaan sosialisasi merk dan manajemen usaha akan menghasilkan informasi tentang pentingnya merk dan cara untuk mendaftarkan merk dagang bagi produk yang dihasilkan oleh UMK sehingga bermanfaat untuk pendukung kinerja UMK di Kecamatan Cepiring Kabupaten Kendal. Kata kunci: Merk, Manajemen, Pemasaran ABSTRACT MSE’s in Cepiring District Kendal Regency have a business in order to increase family income. One of the efforts is to make or produce snacks and health drinks, which have so far been covered by close relatives or families. The problem faced by businesses, especially MSE’s in Cepiring District, Kendal Regency, is that they do not have a brand or product name due to the limited knowledge of the brand and do not know how to get a trademark for their products. The problem faced by businesses, especially MSE’s in Cepiring District, Kendal Regency, is that they do not have a brand or product name due to the limited knowledge of the brand and do not know how to get a trademark for their products. The implementation of brand socialization and business management will produce information about the importance of brands and ways to register trademarks for products produced by MSEs so that it is useful for supporting MSE performance in Cepiring District, Kendal Regency. Keywords: Brand, Management, Marketing]]>
<![CDATA[PENYULUHAN GUNA PENUNJANG KESUKSESAN USAHA UKM BERBASIS PEMBUKUAN USAHA LAPORAN LABA/RUGI ]]>
<![CDATA[Emaya Kurniawati]]>;
<![CDATA[Aprih Santoso]]>;
<![CDATA[Sri Yuni Widowati]]>
<![CDATA[ Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 6 No 2 (2019): JURNAL PENGABDIAN KEPADA MASYARAKAT 2019 ]]>
Publisher : <![CDATA[Publisher UPT P2M Politeknik Negeri Malang ]]>
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<![CDATA[The purpose of this activity is to provide counseling to support the success of SME-based business outreach of financial statements of profit / loss to the PKK Kelurahan Lor. Business group and to promote economic growth.The method used is the Business Evaluation Method and Counseling MethodAs a result, the PKK Kelurahan Panggung Lor Group has learned and gained knowledge about business accounting knowledge and is able to do business bookkeeping in the form of profit / loss reports.]]>
<![CDATA[SOSIALISASI PEMBUATAN MEREK PRODUK UKM DI KELURAHAN PEDURUNGAN SEMARANG ]]>
<![CDATA[Emaya Kurniawati]]>;
<![CDATA[Sri Yuni Widowati]]>;
<![CDATA[Aprih Santoso]]>
<![CDATA[ Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 1 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021 ]]>
Publisher : <![CDATA[Publisher UPT P2M Politeknik Negeri Malang ]]>
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DOI: 10.33795/jabdimas.v8i1.110
<![CDATA[The Community Service Program that we will carry out is located at RT 14 RW 09 Pedurungan Tengah Village with the target audience of UKM in the RT! 4 RW 09 area. Pedurungan Tengah Village, Semarang. These SMEs produce food products whose sales are increasing day by day and have a wider range of consumers. Products that have been sold in the market and are well known do not yet have a name or brand, SMEs do not understand the importance of a brand for a product. They only care about the important product sold. In this Community Service activity to introduce more about the importance of a brand for a product, socialization and an explanation of the importance of the name or product brand are given to differentiate it from other similar products.From the results of this dedication, it is hoped that participants will be able to understand the importance of brands for products that have been produced and make them start thinking about or designing names or brands for their products.]]>
<![CDATA[Pelatihan Pemasaran Online Bagi Kelompok Usaha Bersama (KUB) “SRIKANDI" ]]>
<![CDATA[Emaya Kurniawati]]>;
<![CDATA[Aprih Santoso]]>;
<![CDATA[Sri Yuni Widowati]]>
<![CDATA[ Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 2, No 2 (2019): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) ]]>
Publisher : <![CDATA[University of Islam Malang ]]>
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DOI: 10.33474/jipemas.v2i2.2722
<![CDATA[Members of Kelompok Usaha Bersama (KUB) “SRIKANDI” which is engaged in the health and food business so far its sales have not experienced an increase because its marketing is only carried out in the surrounding area or sold to close relatives and their own families, it requires a more productive marketing by using technological advances namely on-line marketing that utilizes the networkinternet to promote their products. The purpose of this Community Service program is to carry out online marketing training for Kelompok Usaha Bersama (KUB) “SRIKANDI”. The results of on-line marketing training are members of Kelompok Usaha Bersama (KUB) “SRIKANDI” that can produce marketing and promotion on line for their production results widely so as to increase sales which will also have an impact on increase income of Kelompok Usaha Bersama (KUB) “SRIKANDI”]]>
