Jurnal Dinamika Administrasi Bisnis
Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis

ANALISIS PENGARUH KUALITAS PELAYANAN, SARANA PRASARANA, DAN KERAGAMAN SATWA TERHADAP KEPUASAN PENGUNJUNG KEBUN BINATANG SURABAYA

Lathifa, Laily Nur (Unknown)
Mulyati, Awin (Unknown)
Mulyati, Diana Juni (Unknown)



Article Info

Publish Date
20 Aug 2019

Abstract

This study aims to analyze the influence of quality, infrastructure, and diversity of animals at the Surabaya Zoo which is one of the iconic tourist attractions in the center of Surabaya. In its own development KBS has changed from year to year. The Surabaya Zoo which used to be just a place of recreation has now developed its function as a means of protection and preservation, education, research and recreation, of course. Animals that become the collection of KBS from year to year are increasing, both from domestic and abroad. Tourism objects with infrastructure, and complete diversity of animals is one reason tourists visit the Surabaya Zoo. So here researchers measure the influence to be used as a study.The population in this study were visitors who had visited the Surabaya Zoo. The measurement technique of data analysis in this study using SPSS version 16 for windows.Based on the results of tests conducted it is known that at Surabaya Zoo Service Quality, Infrastructure Facilities and Animal Diversity have a significant effect on Visitor Satisfaction.Keywords: Service Quality, Infrastructure, Animal Diversity Visitor Satisfaction.Pendahuluan

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Journal Info

Abbrev

adbis

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Politic Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of ...