Jurnal Ilmu Komunikasi
Vol 3 No 1 (2020): Branding and Promotion in The Digital Age

THE MEANING OF WOMAN’S INDEPENDENCE IN ECONOMIC BEHAVIOR

Tin Agustina Karnawati (Department of Management/Faculty of Economic and Business, Institute of Technology and Business Asia Malang, Indonesia)



Article Info

Publish Date
11 Aug 2020

Abstract

The woman had double responsibility toward her family, on one side as a mother and the other side they had a productive job to help their family’s economic wealth. This study aimed to describe woman worker in the food home industry in Malang City to view their meaning of woman’s independence in economic behavior. This research used a study case approach with a data collecting method that uses an in-depth interview technique and qualitative analysis model. The study resulted that women workers in their meaning of woman’s independence are: 1) working and provide positive benefits for her and family, 2) support the household economy so hopefully it can improve the family quality of life better, 3) woman’s position in decision making inside the family is determined by their economic contribution in the family, and 4) opportunity to participate in community social activities The economic behavior of women workers in their everyday life, in general, can support their families’ economic well-being. This research could give a contribution in the context of informal education in a family environment, especially instill awareness and understanding as well as realize it in life through attitude, action, and behavior of family members.

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Journal Info

Abbrev

jkom

Publisher

Subject

Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Ilmu Komunikasi encompasses scholarship on communication and media studies. It disseminates the latest research, development, critical thinking and knowledge contribution on communication process and how it entangles with the development with media, particularly social media advancement. This ...