Acta Diurna: Jurnal Ilmu Komunikasi
Vol 14 No 1 (2018)

HEGEMONI AMERIKA SERIKAT DI SERI KOMIK CAPTAIN AMERICA STEVE ROGERS

Rafiqoh Fitriani (Universitas Padjadjaran)
Hanny Hafiar (Universitas Padjadjaran)
Ari Agung Prastowo (Universitas Padjadjaran)



Article Info

Publish Date
30 Apr 2018

Abstract

This research aimed to describe a critical discourse analysis about hegemony where United States positionedtheir country as superpower country in Captain America: Steve Rogers comic series. Method used in thisresearch was Critical Discourse Analysis Norman Fairclough with qualitative data and critical paradigm. Theresults of this research showed that Captain America: Steve Rogers comic series has hegemony messages ofUnited States as superpower country. It was reflected through appearance, personality, words, and theideology of Captain America while positioning the enemy as the opposites of the aspects above. CaptainAmerica: Steve Rogers used social, historical, and political factors to ease their hegemony messages beingabsorbed by reader. The conclusion of this study is Captain America: Steve Rogers comic series have nationbranding hegemony messages of the United States as a superpower country. Furthermore, it is expected thatthe study about hegemony would get more attention because hegemony subject would evolve socially andideologically in our society.

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Journal Info

Abbrev

acta_diurna

Publisher

Subject

Education Languange, Linguistic, Communication & Media Social Sciences

Description

JAD aims to encourage research in communication studies. Topics addressed within the journal include but are not limited to: Media dan culture studies; Political communication; Cross-cultural communication; Business communication; Organizational communication; Health ...