Strategies on Increasing Brand Awareness in Faculty of Architecture and Design (FAD) UPN “Veteran” Jawa Timur

Sri Suryani Yuprapti W (Department of Architecture, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia)
Dyan Agustin (Department of Architecture, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia)
Wiwik Dwi Susanti (Department of Architecture, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia)
Aris Sutedja (Department of Visual Communication Design, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia)

Nusantara Science and Technology Proceedings
International Seminar of Research Month Science and Technology in Publication, Implementation and Co

College nowadays should be able to increase brand awareness or so that the image of the college can be embedded in the minds of the community. The establishment and improvement of brand awareness is an effort to improve the quality, especially a Faculty in a college. The strategies used for the improvement are influenced by student targets, competitors and credibility. The method used is to conduct FAD SWOT analysis as the foundation of branding strategy. The result of this research is that FAD as a new faculty has strong character of arts based on state defense because it consists of two study programs that have high art content that is Department of Architecture and Department of Visual Communication Design.