Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal)
Vol 2, No 1 (2019): Budapest International Research and Critics in Linguistics and Education, Februa

Mixed Method Strategies to DevelopThe Acquisition of ESP Students’ Skills of on Line Marketing

Bakhrul Khair Amal (Lecturer in Social Science Faculty of Universitas Negeri Medan)
Muhammad Natsir (Faculty of Languages and Art, English Department of Universitas Negeri Medan)
Supsiloani Supsiloani (Lecturer in Social Science Faculty of Universitas Negeri Medan)
Rita Suswati (Faculty of Languages and Art, English Department of Universitas Negeri Medan,)



Article Info

Publish Date
26 Feb 2019

Abstract

English for Spesific purposes is one of  the  topicthat  hold  a  great  deal  of  advantages  for  students  in Literature program. It aims to give a chance to the students to feel the working environment and see how it will be when they want to get involve into the bussiness. The variety jobs have been offered to youngsters but the most current opportunity is on line bussiness. It opens a wide range of chance for  students to achieve. In order to do so, students should master some skills, not only pedagogic skills but also marketing skills. This research tries to answer the question of how to acquire ESP students’ skillsof online marketing using mixed method, consist of qualitative, quantitative into a mixed method research approaches. The population is the senior students who are going to do field observations in several offices, consists of 30 students of english literature department program. The results show that; (1) Mixed Methods has a significat impact on the acquisition of ESP students’ skills ofon line marketing, (2) online marketing is still a prosperous bussiness for the future. Further it is suggested to do more research on this area to enrich the knowledge of online bussiness as one of the new option of profession for students of english literature department program in FBS Universitas Negeri Medan (UNIMED).

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Journal Info

Abbrev

birle

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Budapest International Research and Critics in Linguistics and Education (BirLE-Journal) is a peer reviewed journal published in February, May, August, November welcome research paper in language, linguistics, oral tradition, literature, arts, education and other related fields which is published in ...