Analisis Efesiensi Tataniaga Kopi di Desa Ngarip Kecamatan Ulubelu Kabupaten Tanggamus

Mohammad Welly Justiceawan (Politeknik negeri lampung)
Marlinda Apriyani (Politeknik Negeri Lampung)
Fadila Marga Saty (Politeknik Negeri Lampung)

Journal of Food System and Agribusiness (JoFSA)
Volume 4 Nomor 1 Tahun 2020

The research aimed to analyze coffee marketing channels in Ngarip Village, Ulubelu Subdistrict, Tanggamus Regency, analyze marketing margins , and analyze Marketing Efficiency . The method used was a survey method using questionnaires and the data that used were quantitative and qualitative data. The results of the study illustrated that there were 2 coffee marketing channels, named channel 1 (farmers - KUB - consumers) and channel 2 (farmers - collectors - KUB - consumers). The results of the marketing margin and Farmer's share show that marketing channel 1 marketing margin was (Rp. 17,730) and Farmer's share (98%) while marketing channel 2 marketing margin was (Rp. 17,730) and Farmer's share was (95%) ), this shows that marketing channel 1 was more efficient than marketing channel 2 because marketing channel 1 generated greater Farmer's share (98%) compared to farmer's share marketing channel 2 (95%)Keywords: Coffee, Farmer's Share, Marketing Channels, Marketing Efficiency, Marketing Margins.