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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Manajemen Informatika dan Sistem Informasi Journal of Food System and Agribusiness (JoFSA) Jurnal Ekonomika Dan Bisnis Jurnal Ilmiah ESAI
Marlinda Apriyani
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Efesiensi Tataniaga Kopi di Desa Ngarip Kecamatan Ulubelu Kabupaten Tanggamus Mohammad Welly Justiceawan; Marlinda Apriyani; Fadila Marga Saty
Journal of Food System & Agribusiness Volume 4 Nomor 1 Tahun 2020
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v4i1.1518

Abstract

The research aimed to analyze coffee marketing channels in Ngarip Village, Ulubelu Subdistrict, Tanggamus Regency, analyze marketing margins , and analyze Marketing Efficiency . The method used was a survey method using questionnaires and the data that used were quantitative and qualitative data. The results of the study illustrated that there were 2 coffee marketing channels, named channel 1 (farmers - KUB - consumers) and channel 2 (farmers - collectors - KUB - consumers). The results of the marketing margin and Farmer's share show that marketing channel 1 marketing margin was (Rp. 17,730) and Farmer's share (98%) while marketing channel 2 marketing margin was (Rp. 17,730) and Farmer's share was (95%) ), this shows that marketing channel 1 was more efficient than marketing channel 2 because marketing channel 1 generated greater Farmer's share (98%) compared to farmer's share marketing channel 2 (95%)Keywords: Coffee, Farmer's Share, Marketing Channels, Marketing Efficiency, Marketing Margins.
Efisiensi Pemasaran Lanting di Desa Karang Anyar Kecamatan Gedong Tataan Kabupaten Pesawaran Real Irhamna; Marlinda Apriyani; Irmayani Noer
Journal of Food System & Agribusiness Volume 5 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v5i1.1986

Abstract

This study aims to analyze the marketing efficiency of lanting. The research method used is a survey method. This research was conducted in Karanganyar Village, Gedong Tataan Subdistrict, Pesawaran Regency, with 37 respondents. The analysis used is the marketing channel, marketing margins, business profits, and lanting marketing efficiency. The results of the analysis show that the most efficient marketing of lanting is a marketing channel that does not involve marketing agencies, namely producers directly to the end consumers. This marketing channel is the first channel (channel 1). Keywords: efficiency, lanting, and marketing
SMART MARKETPLACE UNTUK KEBERLANJUTAN BISNIS LOKAL Fitriani Fitriani; Dewi Kania Widyawati; Sutarni; Dayang Berliana; Marlinda Apriyani
Jurnal Manajemen Informatika dan Sistem Informasi Vol. 5 No. 2 (2022): MISI Juni 2022
Publisher : LPPM STMIK Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Spirit entrepreneurship lulusan perguruan tinggi perlu terus dikembangkan melalui berbagai ruang kreativitas berwirausaha dengan memanfaatkan perluasan akses terhadap teknologi informasi.  Upaya penguatan proses pengembangan budaya kewirausahaan di perguruan tinggi di Politeknik Negeri Lampung (Polinela) dilakukan melalui pusat pengembangan kewirausahaan intelektual kampus.  Tujuan penelitian ini adalah mengembangkan rancangan pemasaran digital menggunakan teknologi smart market place untuk pengembangan pasar produk olahan pangan lokal dengan Polinela sebagai kampus trigger pertumbuhan usaha UMK di Propinsi Lampung. Penelitian ini dilakukan dengan menggunakan  rancangan Sistem Informasi Smart Market Place dengan flow chart dan deskripsi tahapan penelitian.  Teknologi marketplace (start-up) merupakan bagian e-marketing  melalui penjualan daring menggunakan internet secara berkelanjutan. Pengembangan marketplace dibangun melalui Proses Bisnis disajikan dalam bentuk Conteks Diagram dan Data Flow Diagram dengan menggunakan tools easy case for windows 7.0. Polinela Smart Market Place meluncurkan layanan digital marketing sebagai start-up dengan nama Agrishop Polinela. Laman web dapat diakses pada laman https://www.agrishoppolinela.com. Kehadiran Polinela Smart Market Place ditujukan untuk memperkuat jejaring dari lini pemasok, produsen, dan jejaring pemasaran.  Sinergi jejaring bisnis menjadi kunci keunggulan bersaing bagi pelaku agroindustri dan wirausaha baru mulai di tingkat wirausaha kampus, tataran lokal, regional dan internasional
Pendampingan Lembaga Gapoktan Sebagai Rintisan Sub terminal Agribisnis Swadaya Di Kabupaten Pringsewu Fitriani Fitriani; Cholid Fatih; Teguh Budi Trisnanto; Sutarni Sutarni; Evi Yuniarti; Fadila Marga Saty; Marlinda Apriyani; Dayang Berliana; Sri Handayani
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 6, No 1 (2023): Januari 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v6i1.1697

Abstract

The price of agricultural products usually fluctuates cause of seasonal harvesting, bulky, voluminous, and the distance of the production centre to consumers.  This activity was conducted to build an initiative of the farmer association (Gapoktan) to self-governing over sub-terminal agribusiness (STA).  Extention and technical assistance were approached to solve their problem. Based on the analysis performed that STA has an important role in solving the weakness in the market.  STA is a power to strengthen the Gapoktan in facing market restrictions. The success of the establishment of STA in the production centre depends on the managerial ability of the STA management board.  They must push hard to build synergy between production and the market network.  After following the extension, member of the farmer association had been increased their knowledge about the requirement of STA establishment and STA management.  Technical assistance is delivered separately.  Gapoktan Sumber Katon initiated the self-governing STA focussed on horticulture production link with the market.  Besides Gapoktan Srikandi established the self-governing STA focussed on rice production. Development activities for pioneering Agribusiness Sub Terminals at Gapoktan in Kab. Pringsewu resulted in the establishment of a self-supporting STA in the centre of farming production.            Keywords: agriculture; farmer group; Gapoktan; self-governing; terminal-market.Permasalah utama produk pertanian adalah fluktuasi harga yang disebabkan oleh dinamika situasi produksi dan permintaan serta sistem rantai nilai produk dari produsen ke konsumen. Lemahnya akses pasar pertanian berdampak pada ketidakpastian harga di tingkat petani. Kegiatan ini bertujuan membangun kapasitas Gapoktan dalam inisiasi pasar alternatif melalui Sub Terminal Agribisnis (STA). Penyuluhan dan bimbingan teknis digunakan untuk metode pelaksanaan kegiatan pendampingan. Berdasarkan analisis yang dilakukan bahwa STA memiliki peran penting dalam mengatasi kelemahan pasar produk pertanian. STA memperkuat Gapoktan dalam menghadapi keterbatasan akses pasar. Keberhasilan pendirian STA di sentra produksi tergantung pada kemampuan manajerial pengurus STA. Pengurus STA harus bekerja keras mendorong sinergi antara pelaku produksi dan jejaring pasar. Setelah mengikuti penyuluhan, anggota Gapoktan bertambah pengetahuannya tentang syarat-syarat pendirian STA dan pengelolaan STA. Bantuan teknis disampaikan secara terpisah. Gapoktan Sumber Katon memprakarsai STA swakelola yang berfokus pada hubungan produksi hortikultura dengan pasar. Gapoktan Srikandi mendirikan STA swakelola yang fokus pada produksi beras. Kegiatan pembinaan perintisan STA pada Gapoktan di Kab. Pringsewu menghasilkan kelembagaan STA swadaya di daerah sentra produksi sayur mayur.  Tumbuh kembang STA swadaya di daerah sentra produksi akan tergantung kepada kesungguhan dan kerja keras unsur pengurus dalam memperjuangkan akses pasar bagi hasil produksi pertanian anggotanya. Kata kunci: gapoktan; kelembagaan; pemasaran-terpadu; pertanian; sub terminal agribisnis; swadaya 
Program Studi Agribisnis Pangan Rizky Pambagio; Sutarni Sutarni; Marlinda Apriyani; Fitriani Fitriani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8739

Abstract

This study aims to determine the level of income, the use of production factors for organic rice production, and the level of organic rice farming scale in Pringsewu Regency. This research was conducted from December 2021 to May 2022. Sampling used census sampling, namely taking the entire population as the research sample and the number of respondents as many as 33 people. Data analysis uses income analysis, Cobb-Douglas function analysis, and the level of business scale (return to scale). The results showed that organic rice farming was profitable and feasible to run because it had an R/C ratio of 2.64. Production factors of land area, seeds, manure, labor, and POC have a simultaneous effect on organic rice production with a percentage of production variation of 97.7%. The organic rice production process in Pringsewu Regency is at an increasing level of business (increasing return to scale), meaning that if an addition is made to the use of production factors, it will produce additional production with a larger proportion.
ANALISIS PENDAPATAN DAN SKALA USAHATANI JAGUNG DI DESA SINGGAMANIK KECAMATAN MUNTE KABUPATEN KARO Christhoper Eka Trasta; Marlinda Apriyani; Teguh Budi Trisnanto; Sutarni Sutarni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8945

Abstract

This study aims to determine the level of income and the use of production factors on corn production in Singgamanik Village. This research was carried out from February 2021 to May 2021. Sampling used the slovin formula, which is a formula or formula to calculate the minimum number of samples if the behavior of a population is not known with certainty. Data analysis uses income analysis and Cobb-Douglass function analysis. The results showed that maize farming in Singgamanik Village was profitable and feasible to run because it had an R/C ratio of 2.37. The average income of corn farmers is Rp. 17,245,865 per hectare. Production factors of land area, seeds, urea, NPK, and pesticides have a simultaneous effect on corn production, while labor does not simultaneously affect corn production with a percentage of production variation of 97.5%. The corn production process in Singgamanik Village is at an increasing level of business (increasing return to scale), meaning that if an addition is made to the use of production factors, it will produce additional production with a larger proportion.
ANALISIS KELAYAKAN USAHA INDUSTRI TEMPE DI KECAMATAN TERUSAN NUNYAI KABUPATEN LAMPUNG TENGAH Riki Muhammad; Marlinda Apriyani; Fadila Marga Saty; Dayang Berliana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9518

Abstract

This study aims to describe the business of the tempe industry, the financial feasibility of the tempe industry, and the sensitivity of the tempe industry in the Terusan Nunyai District, Central Lampung Regency. This research was conducted from December 2021 to September 2022. Sampling using sampling, namely taking several samples in a group and using a structured questionnaire as the main data collection tool to obtain specific information and the number of respondents was 3 industries . Data analysis uses financial analysis and sensitivity analysis. The results showed that the production process for the tempe home industry went through several stages, namely peeling, washing, boiling, fermenting, and packaging. The Tempe Industry in the Terusan Nunyai District which is currently being implemented is said to be financially feasible because based on the investment criteria it is above the maximum feasibility limit. This can be shown by the Net Present Value (NPV) of Rp. 125,786,982, Internal Rate of Return (IRR) of 37%, Net B/C ratio with a value of 1.99, Break Even Point (BEP) that is for 4 years 7 months 1 day and Payback Period (PBP) for 4 months 20 days. The sensitivity analysis shows that the tempe home industry is proven to be insensitive to changes from an increase in raw material costs and a decrease in revenue of 4.5% for the tempe home industry. The result of these changes is that all investment criteria still meet the criteria, so that home industries are still feasible to run.
Strategi Inovasi dan Kinerja UMKM Berbasis Agribisnis di Bandar Lampung Fadila Marga Saty; Bina Unteawati; Marlinda Apriyani
Jurnal Ilmiah ESAI Vol 4 No 1 (2010)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v4i1.1332

Abstract

Product or process innovation and development are some of important requirements of strategy, because every company (both small scale and big scale company) should be able to increase technology, knowledge, exploring capacity as well as control the market based on those ideas and at the end could increase the company performance. The important effect of product innovation to company performance, in this case financial performance, will be the point in this research. Regression model approach is used to view the relation between company performance and innovation strategy type. The purpose of the research is to analyze the influence of regression analysis approach of innovation strategy variable all together to financial performance of Small and Middle Scale Business in agribusiness in Bandar Lampung. Hypothesis proposed in the research is that innovation strategy dimension will influence the financial performance of small and middle scale business. The result showed that innovation strategy positively affected Net Profit Margin variable but not too significant for 58% and only product innovation variable that has significant contribution. Innovation strategy has 32.5% to growth variable in sales, while the most significant variables are innovation process and investment. Innovation strategy has insignificant influence for 5.4 % to return on asset variable.Key words: Innovation Strategy, Performance, Small and Middle Scale Company
Perilaku Petani dalam Menghadapi Risiko Usahatani Jagung di Kabupaten Lampung Selatan Marlinda Apriyani; Bina Unteawati1
Jurnal Ilmiah ESAI Vol 4 No 2 (2010)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v4i2.1338

Abstract

Rrisk in farm production is caused by the dependency of farming activity to the nature, in other words the bad influence of the nature has affected the total farming  production greatly. The farmer behavior in facing the risk and uncertainty will affect the food farm production efficiency. the courage of the farmers  to take risk is very influenced to the continuity of their corn farming business. The research showed that most of the farmer samples in south lampung region are neutral in facing the risk. meanwhile, the use of production factors in south lampung region has not been technically efficient, since the average of efficiency rate is below 100 percent. Key words : Corn Farming Risk,  Farmer Behavior, Use Of Production Factors
Tingkat Pendapatan dan Faktor-Faktor Penentu Pendapatan UMKM di Bandar Lampung Marlinda Apriyani; Endang Asliana; Fadila Marga Saty
Jurnal Ilmiah ESAI Vol 10 No 1 (2016)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v10i1.1354

Abstract

The existence of MSMEs is very important as either primary or additional revenue sources revenue especially for poor families. In addition, SMEs can reduce the unemployment rate. The income level of some of the home industries (IRT) in Bandar Lampung is still relatively low. The revenues earned by the business of chips, salted fish and boiled anchovies are greater than the income earned from the business of tempe, tofu and flake chips. The determinants of the level of income of MSMEs in Bandar Lampung are the level of formal education, business experience, volume of production and plans to increase production in the future. Keywords: MSMEs, production, income
Co-Authors Bina Unteawati Bina Unteawati1 Cholid Fatih Christhoper Eka Trasta Dayang Berliana Dewi Kania Widyawati Dwi Maya Sari Endang Asliana Evi Yuniarti Fadila Marga Saty Fitriani Irmayani Noer Mohammad Welly Justiceawan Real Irhamna Riki Muhammad Rizky Pambagio Sri Handayani Sutarni Sutarni Sutarni Teguh Budi Trisnanto