Jurnal Studi Manajemen dan Bisnis
Vol 1, No 1 (2014): Juni

Marketing; Past, Present and Future

Mohammad Arief (Jurusan Manajemen, Fakultas Ekonomi, Universitas Trunojoyo)

Article Info

Publish Date
31 May 2016

Abstract

Marketing is a dynamic concept. Since introduction a few decades ago, the marketing concept has been experience a rapid development. Beginning from the industrial revolutin In 1920, marketing concepts focuses on the production concept, and on the present, marketing concept has been emphasis on how the firm is able to meet the needs and desires of the customer. This article would like to trace the marketing thought history since it was first introduced, present and how the development for the future.

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Journal Info
Jurnal Studi Manajemen dan Bisnis
Website

Abbrev

jsmb

Publisher

Universitas Trunojoyo Madura

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Studi Manajemen Dan Bisnis (JSMB) ISSN: 2460-3775 (Online) dan ISSN: 2355-9543 (Print) administered by the Master of Management Faculty of Economics and Business, University of Trunojoyo Madura. This journal is here to accommodate innovative thinking of academics, researchers and ...