Journal of Management and Business Environment (JMBE)
Vol 1, No 2: January 2020

The Influence of Quality of Distribution and Sales Promotion to Customer Satisfaction in PT Arasindo

Yusuf Suwandi (Soegijapranata Catholic University)

Article Info

Publish Date
17 Jan 2020

Abstract

This study addressed PT Arasindo, a furniture and furniture accessories distributor. It aimed at understanding customers’ perception on quality of distribution, sales promotion, and customer satisfaction in PT Arasindo. In particular it was to find out whether the quality of distribution, sales promotions influences customer satisfaction in PT Arasindo. This study used primary data gathered using questionnaire and analyzed using multiple regression analysis. The results show there is influence of the quality of distribution on customer satisfaction.

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Journal Info
Journal of Management and Business Environment (JMBE)
Website

Abbrev

JMBE

Publisher

Universitas Katolik Soegijapranata

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

The Journal of Management and Business Environment (JMBE) is a blind-review journal that is published by Magister Management, Soegijapranata Catholic University, Semarang, Indonesia. The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality ...