Jurnal Master Pariwisata (JUMPA)
Volume 06, Nomor 02, Januari 2020

Komodifikasi Dalam Pengembangan Tradisi Okokan Sebagai Atraksi Wisata di Desa Kediri, Tabanan

Wayan Windutama (Universitas Udayana)
I Nyoman Sunarta (Universitas Udayana)
NMS Wijaya (Universitas Udayana)



Article Info

Publish Date
21 Jan 2020

Abstract

This study aims to determine the forms of commodification in the development of the Okokan tradition as a tourist attraction in Kediri Village, Tabanan. The method used in this research is descriptive qualitative data collection techniques through observation, interviews, documentation, and literature study using a ladder of citizen participation theory, product life cycle theory, and commodification theory. This study found that the level of community participation was in the form of consultation with participation between the community and the government still being passive. While the stages of developing the Okokan tradition are at a stage of growth, where the wider community is getting to know Okokan with promotions carried out and proven by the appearance of the Okokan at various events. The forms of commodification in the development of the Okokan tradition as tourist attractions include the processes of production, distribution, and consumption. Keywords: Community Participation, Okokan Tradition, Commodification, Kediri-Tabanan Village

Copyrights © 2020






Journal Info

Abbrev

jumpa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the ...