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All Journal Jurnal Master Pariwisata (JUMPA) International Journal of Technology and Education Research Jurnal IPTA (Industri Perjalanan Wisata)
Ni Made Sofia Wijaya
Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Komodifikasi Dalam Pengembangan Tradisi Okokan Sebagai Atraksi Wisata di Desa Kediri, Tabanan Wayan Windutama; I Nyoman Sunarta; NMS Wijaya
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p10

Abstract

This study aims to determine the forms of commodification in the development of the Okokan tradition as a tourist attraction in Kediri Village, Tabanan. The method used in this research is descriptive qualitative data collection techniques through observation, interviews, documentation, and literature study using a ladder of citizen participation theory, product life cycle theory, and commodification theory. This study found that the level of community participation was in the form of consultation with participation between the community and the government still being passive. While the stages of developing the Okokan tradition are at a stage of growth, where the wider community is getting to know Okokan with promotions carried out and proven by the appearance of the Okokan at various events. The forms of commodification in the development of the Okokan tradition as tourist attractions include the processes of production, distribution, and consumption. Keywords: Community Participation, Okokan Tradition, Commodification, Kediri-Tabanan Village
BENTUK PEMBERDAYAAN DAN MANFAAT ‘TOURISM AND HOME ASSISTANT PROGRAM’ TERHADAP PARIWISATA DI KABUPATEN BULELENG I Gede Sukma Adisatria Sukadana; Ni Made Sofia Wijaya; Dewa Putu Oka Prasiasa
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p06

Abstract

The aim of this study is to analyze the forms of empowerment carried at Tourism and Home Assistant Program, its model of empowerment, and its advantage on tourism activity in Buleleng Regency. The problems of the study were conducted with qualitative phenomenology approach. Data of the study were analyzed by utilizing qualitative descriptive method. Data collection techniques utilized observation, documentation studies, and in-depth interviews. The results of this study shows that the forms of community development activities in Tourism and Home Assistant Program were one year tourism training and providing incidental help. Analysis of empowerment model Tourism and Home Assistant Program consisted of creating relevant curriculum, management, marketing, supervision, implementation of clear education system, recruitment systems, cooperation with the users of the graduates, and provide sustained professional development. The interpretation of the data indicates that Tourism and Home Assistant Training Program has advantage on tourism activity of Buleleng Regency such as promotion of tourism activity through social care activities.
Pengaruh Perceived Ease of Use, Perceived of Usefulness dan Financial Risk Terhadap Intention to Use Pada Booking.com di Kabupaten Badung Made Uttari Pitanatri; NMS Wijaya
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p11

Abstract

Online reservation has been gives a easiest way for the tourist interm of booking an accomodation. Ease of use, and perceived of usefullness has been considered as a fundamental concern on decision making in using the online system. Booking.com is one of the online system that frequently used by the tourist. The study aimed to eximine the charasteristic of booking.com user, the effect of perceived ease of use, perceived of usefulness and financial risk om intention to use in Badung Regency. To investigate the hypotheses of the research, data was collected from booking.com user in Badung Regency. A survey was conducted with a sample size of 65 tourist and analized by multiple regresion analysis. The study revealed that perceived ease of use, perceived of usefulness and financial risk positively affect intention to use. Keywords: financial risk, intention to us, perceived ease of use and perceived of usefulness
KUALITAS LAYANAN WISATA MEDIS YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS WISATAWAN MANCANEGARA DI BALI Yudha Eka Nugraha; Syamsul Alam Paturusi; Ni Made Sofia Wijaya
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p08

Abstract

Medical Tourism is a potential sector to develop in Bali. Medical clinics offer various medical services treatment to attract tourists. The clinics must have an excellent quality of standard services to get customers satisfaction. The aim of this study is to analyze the influence of the medical services quality on tourist satisfaction and tourist loyalty in Radiance Clinic Bali. They were about 200 respondents and selected using accidental sampling technique. The analysis uses Structural Equation Model (SEM), calculated with AMOS program. The result of research examines that service quality is a main variable with significance effects on the satisfaction and loyalty of tourists’ customers in Bali. Results of the research indicated that there is direct effect between service quality to satisfaction and satisfaction to loyalty. On the other hand, indirect effect happens between service quality to loyalty. Keywords: Service Quality, Tourist Satisfaction, Tourist Loyalty
Thematic Tourism Development Model In Tista Tourism Village, Tabanan Regency Ni Desak Made Sukma Dewi; Ni Made Sofia Wijaya; Agus Muriawan Putra
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2228

Abstract

This study aims to analyze a thematic tourism development model that reflects the unique identity of Tista Tourism Village, Tabanan Regency. This area is a rural-based tourism destination that relies on natural, agricultural, and local cultural potential, with high tourist interest in the community's daily activities. The increase in similar tourism villages in the surrounding area demands the creation of tourism products that can provide more authentic and memorable experiences while sustainably preserving the village's culture, environment, and identity. This effort is also expected to facilitate the creation of tourism products that can meet market demands and expectations, support the sustainability of village identity, and fulfill the aspirations of the community and village government. The research method uses a qualitative descriptive approach with data collection techniques through observation, structured interviews, documentation, and literature studies to analyze existing conditions and identify internal and external factors as a basis for formulating village themes. Informants were selected purposive from government, management, community, and tourist elements. Data analysis was conducted through a process of reduction, systematic presentation, and drawing conclusions, reinforced by a SWOT analysis to map the strengths, weaknesses, opportunities, and threats that influence model development. The results of the study show that Tista Village is at the development stage in the TALC (Tourism Area Life Cycle), with spontaneous and interactive community participation. The theme “CANDA TAWA” (Culture, Adventure, Nature, Daily Activity, Agriculture, Tradition, Authenticity, Wellness, Arts and Craft) is formulated as a thematic tourism theme, which becomes a reference for developing local identity-based tourism to strengthen the competitiveness of destinations adaptively.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) PADA APLIKASI TIKTOK TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN NUSANTARA KE PANTAI GUNUNG PAYUNG, BALI N.P.R.A Astagina; Ni Made Sofia Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 1 (2025): Jurnal IPTA (July 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i01.p12

Abstract

Pesatnya perkembangan media sosial telah mengubah cara wisatawan dalam menemukan dan memilih destinasi wisata. TikTok sebagai platform berbasis video pendek menjadi salah satu media yang berpengaruh besar melalui konten ulasan dan pengalaman pribadi yang dibagikan pengguna. Pantai Gunung Payung di Bali menjadi salah satu destinasi yang memperoleh eksposur tinggi melalui platform ini. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) di TikTok terhadap keputusan berkunjung wisatawan Nusantara ke Pantai Gunung Payung. Penelitian menggunakan metode kuantitatif deskriptif dengan teknik purposive sampling terhadap 100 responden yang pernah melihat konten TikTok tentang Pantai Gunung Payung dan telah berkunjung ke sana. Hasil analisis regresi menunjukkan bahwa E-WOM berpengaruh positif dan signifikan terhadap keputusan berkunjung, dengan nilai koefisien determinasi (R²) sebesar 0,398. Temuan ini memperkuat pentingnya konten digital dalam mendorong minat dan keputusan wisatawan, khususnya di kalangan generasi muda.
Co-Authors Aditya Maulana Pratama Amanda Hanna Ramadhanty Angita Dita Sari Aulia Sanggili Dewa Putu Oka Prasiasa Ghannez Novaldi Loreza Hesy Suci Septia I Gede Sukma Adisatria Sukadana I Kadek Adi Palguna I Kadek Dwi Dharma Wiguna I Made Aswin Ananta Sena I Made Cahya Narayana I Nyoman Sunarta I Putu Putrawan I PUTU SUDANA I Wayan Suardana Ida Bagus Saskara Putra IP. Sudana Kadek Bagus Gede Jelantik Kresnanda Yuliono Kristina Angelina Gultom Luh Gede Leli Kusuma Dewi MADE KUSUMA NEGARA Made Uttari Pitanatri Martina Minnie Anggela Michael Reivin Limengka Muhammad Dio Fitriadi Muriawan Putra, Agus N.G.A.S. Dewi N.P.R.A Astagina Nengah Ardane NGAS. Dewi Ni Desak Made Sukma Dewi Ni Made Ayu Diah Utari Ni Made Oka Karini Ni Putu Eka Mahadewi Ni Wayan Jeni Purwani Nora Ronia Pangaribuan Putri Amibiyah Ihlasul Amalia Putu Agus Wikanatha Sagita Resta Indah Inayah Syamsul Alam Paturusi Viktorianus Walbat Wayan Windutama Yosia Nanda Anggriawan Yudha Eka Nugraha