Analisa Pengaruh Faktor Demografi Dan Promosi Terhadap Munculnya Impulse Buying Pada Produk Keetori Di Surabaya

Kosasi, Willy Halmar

Jurnal Strategi Pemasaran
Vol 2, No 1 (2014): Jurnal Strategi Pemasaran

Abstract- This study was conducted to analyze theeffect of demographic and promotion to theemergence of impulse buying on products Keetoriin PTC - Surabaya. There were 100 respondentswho contributed to this study. Criteria respondentswere aged over 17 years and have come to Keetorione time in the last 3 months. Analysis tool used isDescriptive Analysis and Regression Analysis.