JMM (Jurnal Masyarakat Mandiri)
Vol. 2, No. 2: Desember 2018

PEMASARAN PRODUK UMKM BINAAN PADA PASAR KEUANGAN RAKYAT

Tine Badriatin (Universitas Siliwangi)
Lucky Radi Rinandiyana (Universitas Siliwangi)
Elis Listiana Mulyani (Universitas Siliwangi)



Article Info

Publish Date
30 Dec 2018

Abstract

Abstrak: Batik merupakan salah satu ciri khas daerah Tasikmalaya dimana batik sendiri sebagai warisan budaya Indonesia. Keanekaragaman motif batik dalam budaya Indonesia berasal dari daerah-daerah yang ada di Indonesia yang tentunya tiap daerah mempunyai corak batik yang khas. Begitupula dengan batik Tasikmalaya yang memiliki ciri khas tersendiri, secara umum terdiri atas tiga karakter utama yaitu batik sukapura, sawoan dan tasikan. Namun demikian batik tasikmalaya masih kalah pamor dibandingkan dengan batik asal Solo dan Pekalongan. Kegiatan ini bertujuan sebagai salah satu sarana pemasaran produk dan perluasan pasar domestik serta kesempatan mempromosikan karya-karya binaan UMKM khususnya batik di ajang pameran pada acara Pameran Pasar Keuangan Rakyat di Pangandaran Abstract: Batik is one of the characteristics of the Tasikmalaya region where batik itself is a cultural heritage of Indonesia. The diversity of batik motifs in Indonesian culture comes from regions in Indonesia, which of course each region has a unique batik style. Likewise with Tasikmalaya batik which has its own characteristics, in general consists of three main characters namely sukapura batik, sawoan and tasikan. However, tasikmalaya batik is still less prestige compared to batik from Solo and Pekalongan. This activity aims as a means of product marketing and expansion of the domestic market as well as an opportunity to promote the works of SMEs, especially batik, at the exhibition at the People's Financial Market Exhibition in Pangandaran

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Journal Info

Abbrev

jmm

Publisher

Subject

Other

Description

JMM (Jurnal Masyarakat Mandiri) is a journal published by the Mathematics Education Departement of Education Faculty of Muhammadiyah University of Mataram. JMM (Jurnal Masyarakat Mandiri) aims to disseminate the results of conceptual thinking and ideas, especially the results of educational research ...