Jurnal Mantik
Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia: The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia

Purnama Yanti Purba (Universitas Prima Indonesia)
Maria Magdalena Sitorus (Universitas Prima Indonesia)
Marsella Chandra (Universitas Prima Indonesia)
Riris Butet Roy Marsela Limbong (Universitas Prima Indonesia)

Article Info

Publish Date
31 Aug 2020

Abstract

The purpose of this study is to examine the effect of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia. The phenomenon of an increase in the number of consumer complaints, the less attractive promotions offered, and the inaccuracy of service completion are the background of this research. The sampling method used was simple random sampling. The result of the research is Product Quality, Promotion, and Consumer Satisfaction simultaneously have a positive and significant effect on Consumer Loyalty at PT Divo Kreasi Indonesia. Product quality, promotion, and customer satisfaction partially have a positive and significant effect on consumer loyalty at PT Divo Kreasi Indonesia.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...