Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mantik
Marsella Chandra
Universitas Prima Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia: The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia Purnama Yanti Purba; Maria Magdalena Sitorus; Marsella Chandra; Riris Butet Roy Marsela Limbong
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.930.pp1267-1271

Abstract

The purpose of this study is to examine the effect of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia. The phenomenon of an increase in the number of consumer complaints, the less attractive promotions offered, and the inaccuracy of service completion are the background of this research. The sampling method used was simple random sampling. The result of the research is Product Quality, Promotion, and Consumer Satisfaction simultaneously have a positive and significant effect on Consumer Loyalty at PT Divo Kreasi Indonesia. Product quality, promotion, and customer satisfaction partially have a positive and significant effect on consumer loyalty at PT Divo Kreasi Indonesia.
Co-Authors Maria Magdalena Sitorus Purnama Yanti Purba Riris Butet Roy Marsela Limbong