Article Per Year (5 Year)
p-Index From 2020 - 2025
4.951
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Bisnis dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Bussines (JOMB) Jurnal Ekonomi International Journal of Economics, Business and Innovation Research
Purnama Yanti Purba
Universitas Prima Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Physics Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Peran Mediasi Customer Satisfaction dalam Customer Experience Dan Loyalitas Pelanggan Demak Claudia Yosephine Simanjuntak; Purnama Yanti Purba
Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v7i2.4795

Abstract

This study aims to examine the effect of customer experience and customer satisfaction on customer loyalty and whether customer satisfaction mediates the relationship between customer experience and customer loyalty. The data analysis method used is structural equation modeling-partial least squares (SEM-PLS). The number of respondents is 150 people. Sampling technique of this study is quota sampling method. The study shows that customer experience has a positive and significant effect on customer loyalty, customer experience has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty. By conducting mediation testing, it is concluded that customer satisfaction is significant as a mediator of the relationship between customer experience and customer loyalty.
PENGARUH WOM, KUALITAS JASA, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PAKET TOUR PT BOLAEMAS SUMATERA TRAVEL Purnama Yanti Purba; Alicia Utari; Devin Devin; Riky Riky; Stephannie Stephannie
E-Jurnal Manajemen Vol 9 No 8 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2020.v09.i08.p15

Abstract

Pengkajian bermaksud untuk menganalisis pengaruh WOM, kualitas jasa, dan harga terhadap keputusan pembelian paket tour PT Bola Emas Sumatera Travel di kota Medan. Fenomena peningkatan jumlah komplain pelanggan pada tahun 2019, tingginya harga paket tour dibandingkan dengan pesaing, dan tidak tercapainya target penjualan selama beberapa bulan melatarbelakangi penelitian. Simple random sampling digunakan sebagai metode untuk mengambil sampel. Sample yang digunakan berjumlah 188 responden. Metode analisis data digunakan regresi linear berganda. Hasilnya yaitu adalah WOM dan kualitas jasa tidak mempunyai pengaruh yang positif secara parsial dan signifikan terhadap keputusan pembelian paket tour PT Bola Emas Sumatera Travel. Harga mempunyai pengaruh yang negatif secara parsial dan signifikan terhadap keputusan pembelian paket tour PT Bola Emas Sumatera Travel. WOM, kualitas jasa, dan harga mempunyai pengaruh yang positif secara simultan terhadap keputusan pembelian paket tour PT Bola Emas Sumatera Travel. Kata kunci : WOM; kualitas jasa; harga; keputusan pembelian
Pengaruh Kompetensi Kerja, Disiplin Kerja dan Kepuasan Kerja terhadap Kinerja Karyawan PT Nasatech Sukses Abadi Angles William; Purnama Yanti Purba; Vina Prenita; Melinawaty Lumban Tobing
COSTING : Journal of Economic, Business and Accounting Vol 3 No 2 (2020): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v3i2.1065

Abstract

Employees have a big role in fulfilling fluency in the field of organization. Organizations need human resources to develop their businesses. This study aims to examine and analyze the effect of competence, work discipline, and job satisfaction on employee performance at PT Nasatech Sukses Abadi Medan. The phenomenon of performance instability that can be seen from the achievement of the company's targets caused by lack of competence and employee work discipline and a decrease in employee job satisfaction is the background of this study. The research method used is a quantitative approach, the type of research is quantitative descriptive, and the nature of this study is descriptive explanatory. The data analysis method is multiple linear regression analysis. The sampling technique uses the saturation sampling method. The study sample was 83 employees. The results of this study prove the existence of a significant and positive influence on competence, work discipline, and job satisfaction have a positive and significant effect on employee performance at PT Nasatech Sukses Abadi Medan. Keywords: Competence, Work Discipline, Job Satisfaction, Employee Performance
Stres Kerja, Komunikasi dan Lingkungan Kerja terhadap Kinerja Karyawan PT Indo Prima Nusantara Cindy Cindy; Purnama Yanti Purba; Henry Christian Wijaya; Tommy Anggara
COSTING : Journal of Economic, Business and Accounting Vol 3 No 2 (2020): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v3i2.1071

Abstract

The business of making goods, the business of repairing goods, to the electronic and electrical credit businesses are found all around us. This study aims to determine and analyze the effect of work stress, communication, and work environment on employee performance. The phenomenon of increased public demand for electronic and electrical goods, increased work stress, ineffective communication, and an uncomfortable working environment underlie this research. The research method used is a quantitative approach, the type of research is quantitative descriptive, and the nature of this study is descriptive explanatory. The data analysis method used is multiple linear regression analysis. The sampling technique uses the saturation sampling method. The sample in this study was 80 employees. The results showed work stress, communication, and work environment had a positive and significant effect on employee performance. This means that the lower the work stress, the better the communication and work environment will be able to improve employee performance. Keywords: Job Stress, Communication, Work Environment, Employee Performance
Product Prices, Service Quality, Promotion Affect Decisions on Purchasing Motorcycle Parts Purnama Yanti Purba; Andi Andi; Tania Pratiwi; Jhas Jensen; Ade Irwansyah
International Journal of Social Science and Business Vol. 4 No. 3 (2020): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i3.28236

Abstract

This research was motivated by the high number of customer complaints in 2019, higher prices compared to competitors, and the lack of sales targets in the last few months. This research aimed to analyze the effect of price, service quality, and promotion on motorcycle spare parts purchasing decisions. This type of research was a quantitative descriptive study. The population in this research were 1890 customers who purchased genuine Honda spare parts at PT Indako Trading Coy. Sampling using simple random sampling technique, in order to obtain a sample of 237 people. Data collection using a questionnaire method. The data were analyzed using multiple linear regression tests. The results of the research and data analysis showed that partially the product price, service quality, and promotion have a significant influence on the decision to purchase motorcycle spare parts. Hypothesis testing shows that Fcount> Ftable (75.204> 2.64) with a significance of 0.000 <0.05. Based on this, it can be concluded that price, service quality and promotion have a positive and significant effect simultaneously on the decision to purchase motorcycle parts.
The Positive Impact of Product Quality, Price, and, Promotion on Purchasing Decision of Toyota Innova Cars Ingrid Winardy; Purnama Yanti Purba; Charles Chaniago; Andika Andika
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.35512

Abstract

The phenomenon of declining purchasing decisions can be seen from the fact that sales targets have not been achieved, product quality is not good, prices are not competitive, and promotional strategies are not yet attractive. This study aims to analyze the contribution of product quality, price, and promotion factors to the purchase decision of Toyota Innova at PT Perintis Perkasa. This research is a descriptive study using a quantitative approach. This study involved a sample of 131 consumers who were selected using a simple random sampling technique. Data were collected by providing an instrument in the form of a questionnaire. In addition to questionnaires, data were also collected through observation, interviews, and documentation studies. The data that has been collected is then analyzed using multiple linear regression analysis. The results of data analysis showed that the significance obtained was 0.001 (Sig < 0.05). These results indicate that H0 is rejected and Ha is accepted. Based on these results, it can be concluded that, partially and simultaneously, product quality, price, and promotion have a positive and significant contribution to purchasing a car with the Toyota Innova brand at PT Perintis Perkasa.
The Influence of Service Quality, Pricing, and Digital Marketing on IndiHome Fiber Costumers Loyalty Anastasia Tobing; Ernes Simorangkir; Misdianto Situmorang; Purnama Yanti Purba
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.35523

Abstract

Customer loyalty can be influenced by several factors, including service quality, pricing, and digital marketing. This study analyzes the effect of service quality, pricing, and digital marketing on IndiHome Fiber customer loyalty. This research is a descriptive study using a quantitative approach. The population in this study amounted to 16,453 people who are consumers of IndiHome Fiber. Sampling was done by purposive sampling to obtain a sample of 99 people. Data was collected by distributing questionnaires to each sample. The data collected analyzed using multiple linear regression analysis techniques. Analysis prerequisite tests previously preceded it in normality test, multicollinearity test, and heteroscedasticity test. The results of data analysis showed that t-count (3.129) > t-table (1.98525) and -score (0.002) < (0.05), Pricing has a positive and significant score on customer loyalty. It is known that t-count (6.434) > t-table (1.98525) and -score (0.000) < (0.05), Digital Marketing has a positive and significant score on customer loyalty. It is known that t-count (3.720) > t-table (1.98525) and -score (0.000) < (0.05), as well as service quality, pricing, and digital marketing, are simultaneously significant positive on customer loyalty. It is known that F-count (93.612) > F-table (2.70) and -score (0.000) < (0.05). Based on these results, it can be concluded that, partially and simultaneously, service quality, pricing, and digital marketing have a positive and significant influence on IndiHome Fiber customer loyalty.
The Influence of Product Quality, Price, and Personal Selling on Purchasing Decisions of Loyal Brands at PT Kawi Agung Kencana: The Influence of Product Quality, Price, and Personal Selling on Purchasing Decisions of Loyal Brands at PT Kawi Agung Kencana Purnama Yanti Purba; Cerrly Riawin; Rini Wijaya; Wenti Suryani; William Andreas
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.888.pp1217-1221

Abstract

The purpose of this study is to examine the effect of Product Quality, Price and Personal Selling on the Purchase Decision of Loyal Brand Contact Stop at PT Kawi Agung Kencana. Decreasing Purchasing Decisions due to Product Quality, Price and Personal Selling. Researchers took a population of 176 customers in this study in 2019. The samples in this study were 122 customers and 30 customers for validity and reliability testing. The sampling technique used was simple random sampling. In this study, data collection related to the problems examined by researchers was carried out by means of questionnaires, interviews and documentation studies. Product Quality has a positive and significant effect on the Purchase Decision of Loyal Brand Contact Stop at PT Kawi Agung Kencana. Price, has a positive and significant effect on the Decision to Purchase Loyal Brand Stop Contacts at PT Kawi Agung Kencana. Personal Selling has a positive and significant effect on the Purchase Decision of Loyal Brand Contact Stop at PT Kawi Agung Kencana. Product Quality, Price, and Personal Selling have a positive and significant effect on the Purchase Decision for Loyal Brand Contact Stop at PT Kawi Agung Kencana.
Impact Quality Product, Distribution Channels and Personal Selling Toward Polythene Tail Costumer Loyalty in PT. United Rope: Impact Quality Product, Distribution Channels and Personal Selling Toward Polythene Tail Costumer Loyalty in PT. United Rope Purnama Yanti Purba; Ravika Elda Siregar; Alvin Alvin; Alimin Fendi
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.907.pp1250-1254

Abstract

This research was conducted at PT. United Rope. The porpuse of this study was to test and analyze the influence of Product Quality, Distribution Channels and Personal Selling on polythene Rope Customer Loyalty at PT.United Rope. There is a decrease in customer loyalty caused by customer loyalty. The approach of this reseach is based on a quantitive approach. The population in this study amounted to 217 customers. The sampling technique used was simple random sampling. The number of samples in this study were 144 customers. The results of calculation of hypothesis testing partially Product Quality has a positive and significant effect on Polythene Rope Customer Loyalty at PT. United Rope. Partially Distribution Channels have a positive and significant effect on Polythene Rope customer loyalty at PT, United Rope. Partially Personal Selling has a positive and significant effect on Polythene Rope Customer Loyalty at PT. United Rope. Simultaneously Product Quality, Distribution Channels and Personal Selling have a positive and significant effect on Polythene Rope Costumer Loyalty at PT. United Rope. The coefficient of determination test result obtained am adjusted R Square value of 0.42, in dependent variable, namely customer loyalty, can be expalined by the variation of the idependent variabels, while the remaining 58% is explained by other variables not examined in this study, such as quality, brand awareness, service and others
The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia: The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia Purnama Yanti Purba; Maria Magdalena Sitorus; Marsella Chandra; Riris Butet Roy Marsela Limbong
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.930.pp1267-1271

Abstract

The purpose of this study is to examine the effect of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia. The phenomenon of an increase in the number of consumer complaints, the less attractive promotions offered, and the inaccuracy of service completion are the background of this research. The sampling method used was simple random sampling. The result of the research is Product Quality, Promotion, and Consumer Satisfaction simultaneously have a positive and significant effect on Consumer Loyalty at PT Divo Kreasi Indonesia. Product quality, promotion, and customer satisfaction partially have a positive and significant effect on consumer loyalty at PT Divo Kreasi Indonesia.
Co-Authors Ade Irwansyah Aldo Natanael Sianipar Alicia Utari Alimin Fendi Alprima Abner Daniel Putra Lubis Alvin Alvin Alwin Anastasia Tobing Andi Andi Andika Andika Angles William Aprilia Chunitan Arnes Anandita Cahya Fadya Callista Fausta Cerrly Riawin Charles Chaniago Cindy Cindy David David Deniss Phelandy Desmond Desmond Devika Dwi Mustika Harahap Devin Devin Dolly Christian Sinaga Edi Cahyono Elfina Okto Posmaida Damanik Ernes Simorangkir Estephania Tjuaca Ester Delia Simorangkir Ester Sinaga Esther Pradja Anggriany Panggabean Febriati Sundari Felix Ferry Leonardo Frans Yudea Frendi Novensius Purba Ginting, Kristi Endah Ndilosa Hendra Winarta Hendry Kosasih Henry Christian Wijaya Herlin Munthe Hernita Gulo Hery Chrisman Iknasus Silaban Ingrid Winardy Jeffany Jhas Jensen Jodi Roberto Pandiangan Johannes Partogi Pasaribu Jose Andreas Leonardo Purba Josep Jeprian Erianto Sihotang Juliani Juliani Khairani, Rafida Khasrad . M. Monika Apriez Maisara Batubara Mangasi Butarbutar Marco Yeremia Nababan Maria Magdalena Sitorus Marjuni Lala Marsella Chandra Megasari Megasari Melinawaty Lumban Tobing Meywanti Br Sembiring Misdianto Situmorang Muhammad Munir Siregar Nadessah Riama Sello Siahaan Nerissa Evelyn novy rachma herawati Ravika Elda Siregar Renta Srijuna Lumbantobing Ricky Van Houten Riky Riky Rini Wijaya Riris Butet Roy Marsela Limbong Riski Ikhsan Rizal Suganda Rudiyanto Rudiyanto Rudiyanto Ruth Deanta Tarigan Sanny Synthia Sarapia Tambunan Shinta Arnela Sirait Simanjuntak, Demak Claudia Yosephine Siswanto Siswanto Stephannie Stephannie Tania Pratiwi Tommy Anggara Tommy Winata Veronica Chua Vina Prenita Vinsen Wenti Suryani Wilda Fronica Tamba William Andreas William Wijaya Willyanto Wijaya Wilsent Salim Winda Sri Astuti Doloksaribu Yanty Sihotang Yehezkiel Master Barus Yola Yola