Journal of Multidisciplinary Academic
Vol 4, No 4 (2020): Science, Engineering and Social Science Series

Building Trust With CSR In Outpatient installation of Dinda Hospital Tangerang

Tuti Ona (Esa Unggul University, Jakarta)
Mus Aida (Esa Unggul University, Jakarta)
Kemala Rita Wahidi (Esa Unggul University, Jakarta)



Article Info

Publish Date
07 Sep 2020

Abstract

This study aims to analyse the significant relationship between PPA competence and hospital facilities to patient loyalty with trust as an intervening variable in the outpatient installation of Dinda Hospital Tangerang, either partially or simultaneously. The research methodology uses a quantitative approach with the path analysis method using the Structural Equation Modelling equation. The sample was taken by using purposive sampling technique. The number of respondents is 100 patients with a minimum visit of 2 (two) times. The results showed that the competence and hospital facilities with trust have a significant relationship together with patient loyalty simultaneously; Competence has a significant positive relationship to trust; Hospital facilities have a significant positive relationship to trust; Competence has a significant positive relationship directly to patient loyalty; Hospital facilities have a positive and significant relationship directly to patient loyalty; Trust has the strongest significant positive relationship to patient loyalty; The relationship between competence and patient loyalty indirectly through the intervening variable trust has a positive relationship and a significant level stronger than directly; and the relationship between hospital facilities and patient loyalty directly has a positive relationship and a significant level stronger than indirectly through the intervening variable trust. The managerial implication of this research is an increase in CSR activities to grow up customer trust.

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Journal Info

Abbrev

JoMA

Publisher

Subject

Education Engineering Social Sciences

Description

Journal of Multidisciplinary Academic is published bimonthly by the Kemala Publisher, Indonesia. Journal of Multidisciplinary Academic publishes original work of importance in any field which will interest readers from more than one discipline. Authors are requested to write their papers and reports ...