Kepariwisataan: Jurnal Ilmiah
Vol. 10 No. 03 (2016): Kepariwisataan: Jurnal Ilmiah

TERAPAN BRAND “JOGJA ISTIMEWA” TERHADAP PENGEMBANGAN PARIWISATA BERBASIS COMMUNITY BASED TOURISM (CBT) DI YOGYAKARTA

Irawati, Novi (Unknown)
Prakoso, Aditha Agung (Unknown)

Article Info

Publish Date
30 Sep 2016

Abstract

The brand of “Jogja Istimewa” (Jogja is Special) is one of boosters of tourism development in Yogyakarta which increases each year. However, the role of this special status is not optimum yet when the society presenting Yogyakarta’s local wisdom is not playing the roles. Realization of this special status is expected not only showing the image or marketing logo, but also it is required to form action from the society as the host. The implementation of local wisdom will bring positive impact for tourists. Keywords: Community Based Tourism, Tourism Marketing

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Journal Info
Kepariwisataan: Jurnal Ilmiah
Website

Abbrev

kepariwisataan

Publisher

Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Subject

Arts Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Kepariwisataan: Jurnal Ilmiah merupakan jurnal ilmiah yang memuat artikel atau naskah yang berorientasi pada bidang kepariwisataan, dimana naskah atau artikel tersebut belum pernah dipublikasikan di media lain atau sedang dikirim ke penerbit lain. Artikel atau naskah yang dipublikasikan adalah hasil ...