<![CDATA[An experienced investor's mindset tends to be different from that of a novice investor who has certain considerations heavily influenced by feelings and emotions. This mindset has unwittingly led to behavioral bias. One behavioral bias that often arises without being realized by investors, especially novice investors, is Myopic Loss Aversion (MLA). This study aimed to confirm the existence of Myopic Loss Aversion (MLA) behavioral bias and to analyze Myopic Loss Aversion (MLA) behavior bias inactive investors in Malang as well as the factors causing the emergence of Myopic Loss Aversion (MLA) behavior bias. This research was qualitative case study research. Primary data was obtained through in-depth interviews with selected informants. The results found that Myopic Loss Aversion arises in investors who conduct portfolio evaluations more frequently by monitoring fluctuating stock chart movements that seem to fear that their portfolio would suffer losses. Furthermore, another discovery was about how investors who had experienced Myopic Loss Aversion bias could overcome past mistakes in the investment decision-making process.Keywords: Financial Behavior, Investors, Investment Decision Making AbstrakPola pikir investor yang sudah berpengalaman bisa berbeda dengan investor pemula yang cenderung masih memiliki pertimbangan tertentu yang banyak dipengaruhi oleh perasaan dan emosi. Pola pikir ini tanpa disadari telah memunculkan bias keperilakuan. Salah satu bias keperilakuan yang sering muncul tanpa disadari oleh investor terutama investor pemula yaitu Myopic Loss Aversian (MLA). Penelitian ini bertujuan untuk mengkonfirmasi eksistensi dari bias keperilakuan Myopic Loss Aversian (MLA) dan menganalisis bias perilaku Myopic Loss Aversian (MLA) pada investor aktif di Malang serta faktor penyebab munculnya bias perilaku Myopic Loss Aversian (MLA). Penelitian ini merupakan penelitian kualitatif studi kasus. Data primer dilakukan melalui wawancara mendalam terhadap informan terpilih. Hasil penelitian ini ditemukan bahwa Myopic Loss Aversian muncul pada investor yang melakukan evaluasi portofolio secara lebih frekuen melaui pemantauan pergerakan grafik harga saham fluktuatif yang seakan-akan takut portofolionya mengalami kerugian. Lebih lanjut, juga ditemukan tentang bagaimana para investor yang pernah mengalami bias Myopic Loss Aversian mengatasi kesalahan-kesalahan dimasa lalu dalam proses pengambilan keputusan investasi.Kata Kunci: Perilaku Keuangan, Investor, Pengambilan Keputusan Investasi  ]]>
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