Potential Management Development Of Batik Small-Medium Enterprise In Pilang Village, Sragen

Asri Laksmi Riani (Department of Management, Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia)
Edi Kurniadi (Department of Management, Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia)
Mohammad Cholil (Department of Management, Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia)
Mohammad Amien Gunadi (Department of Management, Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia)
Atmaji Atmaji (Department of Management, Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia)
Agung Prabowo (Magister Management Graduate programe, Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia)

MUDRA Jurnal Seni Budaya
Vol 35 No 1 (2020): Februari

The study was conducted in Batik Small-Medium Enterprise (Batik SMEs) in Pilang Village of Sragen Regency. Pilang village is one of the producers of Batik, it considerably contributes to the Batik market in Solo region. The study was aimed at finding out the condition and the potential of development through management comprising financial, human resource, marketing, and production management. The Descriptive quantitative method was employed, the respondents were ten SMEs Batik entrepreneurs. The study found that SMEs relied on traditional and limited financial management methods. It was also found that their marketing aspect had not adopted a modern marketing and promotion strategy. Their production has run well, however they face hindrances in product innovation and design with local characteristics. Then, human resource management also faced obstacles in on time delivery, creativity, and payment system.