Jurnal Komunikasi Profesional
Vol 5 No 3 (2021)

Perspektif digital marketing communication dalam memasarkan skincare di indonesia

Hapsara, Osrita (Unknown)
Casmudi, Casmudi (Unknown)
Sjuchro, Dian Wardiana (Unknown)
Murtono, Taufik (Unknown)
Asfar, Dedy Ari (Unknown)

Article Info

Publish Date
31 May 2021

Abstract

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
675.441 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Komunikasi Profesional
Website

Abbrev

jkp

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji ...