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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Komunikasi Profesional Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary
Osrita Hapsara
Fakultas Ekonomi Universitas Batanghari Jambi
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Perspektif digital marketing communication dalam memasarkan skincare di indonesia Hapsara, Osrita; Casmudi, Casmudi; Sjuchro, Dian Wardiana; Murtono, Taufik; Asfar, Dedy Ari
Jurnal Komunikasi Profesional Vol 5 No 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.441 KB) | DOI: 10.25139/jkp.v5i3.3782

Abstract

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
Perspektif digital marketing communication dalam memasarkan skincare di indonesia Hapsara, Osrita; Casmudi, Casmudi; Sjuchro, Dian Wardiana; Murtono, Taufik; Asfar, Dedy Ari
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.441 KB) | DOI: 10.25139/jkp.v5i3.3782

Abstract

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
Pengaruh Pelatihan dan Motivasi Terhadap Kepuasan Kerja serta Dampaknya pada Kesejahteraan Pengrajin Batik di Sentra Kecamatan Pelayangan Kota Jambi Amirah, Amirah; Bukit, Pantun; Hapsara, Osrita
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1775

Abstract

The enhancement of society through local economic development is crucial in fostering the productivity of the community by providing various facilities that support its existence, not excluding institutions or industrial centers. Training and motivation are essential for creating job satisfaction, which in turn contributes to overall well-being. Therefore, this research aims to analyze the influence among the variables, both directly and indirectly. This study is categorized as descriptive and inductive research. It was conducted in the Batik industry center in the Pelayangan Subdistrict of Kota Jambi, with a population and sample of 80 batik employees. The research analysis employs the path analysis method.
The Influence of Training and Mentoring on Employee Performance through Competence at the Class B Search and Rescue Office in Jambi Iyusnawati, Iyusnawati; Bukit, Pantun; Hapsara, Osrita
Journal of Accounting and Finance Management Vol. 5 No. 4 (2024): Journal of Accounting and Finance Management (September - October 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i4.751

Abstract

The Jambi Class B Search and Rescue Office is a government agency in the province of Jambi, Indonesia, which has the main task of carrying out search and rescue operations in emergency situations, such as searching for missing drowned people, shipwrecks, or natural disasters. This research aims to find out and describe the picture of training, mentoring, competency and performance of employees at the Jambi Class B Search and Rescue Office and to find out and analyze the influence of training and mentoring on employee performance through competency at the Jambi Class B Search and Rescue Office. The method used in this research is descriptive verification and quantitative methods. The research objects in this study were employees at the Jambi Class B Search and Rescue Office. Based on the approach, it can be seen that the number of samples is 65 people. This research uses the path analysis method. Based on the description of training in the good category, mentoring in the right category, competency in the high category and performance in the high category. Based on the research results, training and mentoring simultaneously have a significant effect on competency. Furthermore, training and mentoring partially have a significant effect on competency. Training and Mentoring simultaneously have a significant effect on Performance. Furthermore, partial training has no significant effect on performance and partial mentoring has a significant effect on performance. Competency partially has a significant effect on employee performance at the Jambi Class B Search and Relief Office.
Pengaruh Disiplin dan Fasilitas Kerja terhadap Motivasi yang Berimplikasikan pada Kinerja Pegawai di Kecamatan Danau Teluk Kota Jambi Khodijah, Ratumas; Bukit, Pantun; Hapsara, Osrita
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1746

Abstract

The aim of this research is to describe the discipline, work facilities, motivation and performance of employees in Danau Teluk District, Jambi City and to analyze the partial and simultaneous direct and indirect influence of discipline and work facilities on employee motivation and performance, as well as to analyze motivation on employee performance. To answer the research objectives, this research is supported by theoretical studies related to research variables, namely discipline, work facilities, motivation and performance. Apart from that, the author also looked for relevant previous research in the form of articles/journals and previous theses to support this research. The population in this research are employees in Danau Teluk District, Jambi City, totaling 53 employees with conditions in 2022. The data analysis technique used in this research is through path analysis followed by hypothesis testing through the F test (Simultaneous) and t test (Partial). From the path analysis tests carried out, it was found that discipline and work facilities had an influence on motivation by 65.4% while the rest was influenced by other variables. Discipline and work facilities have an influence of 42.0% on employee performance in Danau Teluk District, Jambi City. This research concluded that discipline, work facilities, motivation and employee performance were in good and high condition. Apart from that, discipline and work facilities partially and simultaneously have a positive and significant influence on the motivation and performance of employees in Danau Teluk District, Jambi City. Likewise, motivation has a positive and significant influence on employee performance.
The Influence of Compensation on Employee Performance Through Commitment and Motivation at PT. Bank Rakyat Indonesia (Persero) Tbk. Abunjani Sipin Branch, Jambi Trismi A, Linda; Zahari, M; Hapsara, Osrita
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.759

Abstract

This research aims to achieve several objectives, which include: 1) Explaining the aspects of compensation, commitment, motivation, and employee performance at Bank BRI Abunjani Sipin Jambi Branch; 2) Examining the influence of compensation on employee commitment; 3) Investigating the impact of compensation on employee motivation; 4) Assessing the effect of compensation on employee performance; 5) Evaluating how commitment affects employee performance; 6) Analyzing the influence of work motivation on employee performance; 7) Studying the effect of compensation on employee performance mediated by commitment; and 8) Assessing the effect of compensation on employee performance mediated by motivation. The study's population comprises 114 employees at the BRI Sipin Branch in Jambi City in 2023, with a saturated sampling technique being utilized. This research employs a quantitative methodology with a survey approach and utilizes Partial Least Squares (PLS) for data analysis. The findings reveal that compensation exerts both direct and indirect positive and significant effects on employee performance, mediated by commitment and motivation. Furthermore, commitment and motivation themselves have a direct and significant positive influence on employee performance. These findings indicate that when the compensation provided aligns with employees xpectations, it enhances their commitment and motivation, resulting in improved work performance.
Pengaruh Profesionalisme dan Semangat Kerja Melalui Disiplin Kerja Terhadap Kinerja Pegawai Dinas Pemadam Kebakaran dan Penyelamatan Kota Jambi Sulaiman, Dadan; Syekh, Saiyid; Hapsara, Osrita
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4092

Abstract

Penelitian ini bertujuan untuk mendeskripsikan profesionalisme, semangat kerja, disiplin kerja dan kinerja pegawai pada Dinas Pemadam Kebakaran dan Penyelamatan Kota Jambi. Serta ingin mengetahui profesionalisme dan semangat kerja terhadap kinerja pegawai baik secara langsung maupun tidak langsung melalui disiplin kerja. Populasi dalam penelitian ini adalah pegawai pada Dinas Pemadam Kebakaran dan Penyelamatan Kota Jambi yang berjumlah 253 orang yang terdiri dari PNS, P3K, dan TKK. ukuran atau jumlah sampel dalam penelitian ini ditentukan berdasarkan teori Slovin dengan margin error 10%, sehingga diperoleh sampel sebanyak 72 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa profesionalisme dan semangat kerja secara langsung langsung dan tidak langsung melalui disiplin kerja berpengaruh positif dan signifikan terhadap kineja pegawai, begitu pula disiplin kerja secara langsung berpengaruh positif dan signifikan terhadap kinerja kinerja. Hal ini menjelaskan bahwa profesionalisme dan kemampuan kerja pegawai dilandasi oleh disiplin kerja yang tinggi akan memberikan kontribusi pada hasil kerja yang optimal.
The Influence of Placement and Competence on the Performance of Civil Servants through Motivation at the Regional Civil Service Agency of Jambi Province Niawati, Wisnilili; Yamali, Fakhrul Rozi; Hapsara, Osrita
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5442

Abstract

The purpose of this study is to analyze the effect of placement and competence on motivation, as well as to analyze the effect of placement and competence on performance, and to analyze the effect of placement and competence on performance through motivation at the Regional Civil Service Agency of Jambi Province. The method used in this research is descriptive-verificative and quantitative statistics, with questionnaire tabulation from respondents’ answers as the basis for descriptive statistical processing, and quantitative methods using Structural Equation Modeling (SEM) with SmartPLS 3.0 as the analytical tool. Based on the analysis results using SmartPLS 3.0, it was found that placement has a significant effect on motivation; competence has a significant effect on motivation; placement does not have a significant and positive effect on employee performance; competence has a positive and significant effect on employee performance; motivation has a positive and significant effect on employee performance; placement has a significant effect on employee performance through motivation; and competence has a significant effect on employee performance through motivation
The Influence of Leadership Support and Work Environment on Employee Work Morale, Which Implications for the Quality of Public Services at the Population and Civil Registration Service of West Tanjung Jabung Regency Nur, M. Syafruddin; Zahari, M.; Hapsara, Osrita
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5474

Abstract

This study aims to describe leadership support, work environment, work morale, and the quality of public services at the Population and Civil Registration Office of West Tanjung Jabung Regency. It also analyzes the influence of leadership support and the work environment on the quality of public services, both directly and indirectly through work morale. The study uses a quantitative approach with a survey method. The study population was 12,264 people served by the Population and Civil Registration Office of West Tanjung Jabung Regency, with a sample of 100 respondents determined using the Slovin formula. Data were collected through questionnaires and documentation, then analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS). The results showed that leadership support and the work environment had a positive and significant effect on employee work morale. Work morale was proven to play an important role as a mediating variable that strengthens the influence of leadership support and the work environment on the quality of public services. These findings confirm that the optimization of public services is not only determined by the procedural system, but also by managerial support and a conducive work environment. This research is expected to provide a practical contribution to the Population and Civil Registration Office of West Tanjung Jabung Regency in improving the quality of services, while enriching academic studies on the relationship between leadership, work environment, work enthusiasm, and the quality of public services
The Impact of Discipline and Work Facilities on Motivation and its Impact on The Quality of the General Public Services in the Regional Financial and Asset Agency of West Tanjung Jabung Regency Atiki, Alik; Zahari, M.; Hapsara, Osrita
Dinasti International Journal of Management Science Vol. 7 No. 1 (2025): Dinasti International Journal of Management Science (September - October 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i1.5439

Abstract

This research objectives to ascertain discipline, work facilities, motivation, and the quality of The general public services at the Regional Finance and Assets Agency of West Tanjung Jabung Regency. It also analyzes the influence of discipline and work facilities on motivation and their impact on the quality of The general public services. This research was conducted at the Regional Finance and Assets Agency of West Tanjung Jabung Regency. The data used in this research were secondary and primary data. The sample size was 86 respondents. This sampling technique is known as saturated sampling. The data analysis method used was a descriptive and verification approach using Partial Least Squares (PLS) data analysis. The results of the descriptive analysis indicate that employee discipline is categorized as high. The work facilities used are in good condition. Employee motivation is categorized as high. The quality of The general public services provided is categorized as good. The results of the verification analysis indicate that discipline and work facilities have a positive and noteworthy impact on employee motivation. Discipline, work facilities, and motivation have a direct, positive and noteworthy impact on the quality of The general public services. Furthermore, motivation has been shown to mediate the influence of discipline and work facilities on the quality of The general public services. Therefore, it can be concluded that improving discipline and providing adequate work facilities can boost employee motivation, ultimately improving the overall quality of The general public services.
Co-Authors Agustina, Rahma Agustinus, Helmi AHMADI Ali Akbar Amirah, Amirah Andawari, Citra Aris, M. Ariyanto Ariyanto Asfar, Dedy Ari Atiki, Alik Bukit, Pantun Casmudi Casmudi Dian Wardiana Sjuchro Erwan Erwan, Erwan Fakhrul Rozi Yamali Fivanka, Bebi Harmonis Iyusnawati, Iyusnawati Jahara, Sri Jasrianto, Jasrianto Khodijah, Ratumas M. Zahari Mardoni, Mardoni Niawati, Wisnilili Nur, M. Syafruddin Paslah, Roni Rahmayeni, Weni Sri Wahyuni Sudirman Sudirman Sulaiman, Dadan Syamsir Syamsir Syeikh, Saiyid Syekh, Saiyid Taufik Murtono Trismi A, Linda Umi Masruroh, Umi Wahyuri, Putra Wijayanti Jumady, Yunita Zahari, M