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Perspektif digital marketing communication dalam memasarkan skincare di indonesia Hapsara, Osrita; Casmudi, Casmudi; Sjuchro, Dian Wardiana; Murtono, Taufik; Asfar, Dedy Ari
Jurnal Komunikasi Profesional Vol 5 No 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.441 KB) | DOI: 10.25139/jkp.v5i3.3782

Abstract

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
Mendengarkan dan berbicara untuk berkomunikasi: apa yang guru lakukan dan siswa pelajari dari penilaian kelas Syahrani, Agus; Asfar, Dedy Ari; Perdana, Indra; Pattiasina, Petrus Jacob; Nadeak, Bernadetha
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.992 KB) | DOI: 10.25139/jkp.v5i4.3908

Abstract

Choosing the right learning media during the Covid-19 pandemic is very important. Students are helped in understanding the learning material delivered with learning media, even though they are studying at home. The purpose of this study is to find out how Edmodo as a medium is used in teaching and learning activities. This research is a research that uses a qualitative approach and uses a phenomenological method to students and teachers. The conclusion obtained in this study is that the communication that occurs between teachers and students in Edmodo takes place effectively through the delivery of material that is easily understood by students.
Being survivors: therapeutic communication for people living with HIV/AIDS (plwha) Effendy, Chairil; de Vera, Rosemarie Virginia M.; Asfar, Dedy Ari; Syahrani, Agus; Daeng GS, Achmad
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3838

Abstract

The number of People Living With HIV/AIDS (PLWHA) is steadily increasing. HIV/AIDS is caused by a virus that infects the body and weakens the immune system, making it difficult to fight germs, viruses, fungi, and other pathogens. HIV and AIDS are still considered taboo diseases that should not be openly discussed. People living with HIV/AIDS (PLWHA) are discouraged from seeking treatment due to stigma and discrimination. Eliminating stigma and discrimination against people living with HIV/AIDS will improve the process of preventing and overcoming HIV/AIDS cases. In addition, therapeutic communication also affects interpersonal relationships. This research aims to figure out how the therapeutic communication efforts of People living with HIV/AIDS (PLWHA) become survivors. The method used in this research is phenomenology, where the informants in this study are people with HIV/AIDS who live in Surabaya. This study concludes that therapeutic communication efforts to People living with HIV/AIDS (PLWHA) are by presenting volunteers who help people living with HIV/AIDS (PLWHA) based on the same fate as People living with HIV/AIDS (PLWHA). The presence of volunteers (PLWHA) assists and bridges the gap between patients and therapy, fostering a sense of comfort for PLWHA. They also make other patients feel more at ease while they are receiving treatment in the hospital.
Perspektif digital marketing communication dalam memasarkan skincare di indonesia Hapsara, Osrita; Casmudi, Casmudi; Sjuchro, Dian Wardiana; Murtono, Taufik; Asfar, Dedy Ari
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.441 KB) | DOI: 10.25139/jkp.v5i3.3782

Abstract

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
Mendengarkan dan berbicara untuk berkomunikasi: apa yang guru lakukan dan siswa pelajari dari penilaian kelas Syahrani, Agus; Asfar, Dedy Ari; Perdana, Indra; Pattiasina, Petrus Jacob; Nadeak, Bernadetha
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.992 KB) | DOI: 10.25139/jkp.v5i4.3908

Abstract

Choosing the right learning media during the Covid-19 pandemic is very important. Students are helped in understanding the learning material delivered with learning media, even though they are studying at home. The purpose of this study is to find out how Edmodo as a medium is used in teaching and learning activities. This research is a research that uses a qualitative approach and uses a phenomenological method to students and teachers. The conclusion obtained in this study is that the communication that occurs between teachers and students in Edmodo takes place effectively through the delivery of material that is easily understood by students.
Being survivors: therapeutic communication for people living with HIV/AIDS (plwha) Effendy, Chairil; de Vera, Rosemarie Virginia M.; Asfar, Dedy Ari; Syahrani, Agus; GS, Achmad Daeng
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The number of People Living With HIV/AIDS (PLWHA) is steadily increasing. HIV/AIDS is caused by a virus that infects the body and weakens the immune system, making it difficult to fight germs, viruses, fungi, and other pathogens. HIV and AIDS are still considered taboo diseases that should not be openly discussed. People living with HIV/AIDS (PLWHA) are discouraged from seeking treatment due to stigma and discrimination. Eliminating stigma and discrimination against people living with HIV/AIDS will improve the process of preventing and overcoming HIV/AIDS cases. In addition, therapeutic communication also affects interpersonal relationships. This research aims to figure out how the therapeutic communication efforts of People living with HIV/AIDS (PLWHA) become survivors. The method used in this research is phenomenology, where the informants in this study are people with HIV/AIDS who live in Surabaya. This study concludes that therapeutic communication efforts to People living with HIV/AIDS (PLWHA) are by presenting volunteers who help people living with HIV/AIDS (PLWHA) based on the same fate as People living with HIV/AIDS (PLWHA). The presence of volunteers (PLWHA) assists and bridges the gap between patients and therapy, fostering a sense of comfort for PLWHA. They also make other patients feel more at ease while they are receiving treatment in the hospital.
Unlocking Melawi Malay Medicine Mantras: Sound Patterns and Ecological Symbolism of Oral Literature Putra, Ikhza Mahendra; Asfar, Dedy Ari; Syahrani, Agus
REiLA : Journal of Research and Innovation in Language Vol. 5 No. 3 (2023): REiLA : Journal of Research and Innovation in Language
Publisher : The Institute of Research and Community Service (LPPM) - Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/reila.v5i3.16017

Abstract

The Melawi Malay community has a rich tradition of medicine using oral literature in the form of mantras, passed down through generations. These medicine mantras incorporate elements of beautiful sound and reflect the ecological, customary, and cultural values of the Malay people. This research aims to unveil the sound patterns and describe the symbolism of the triadic ecological elements, namely nature, nurture, and culture. To achieve this, purposive sampling was employed to select key informants, with Su Usnah, a traditional healer from Bina Karya, Melawi, being a crucial source. Through interviews and field notes, six relevant data sets were extracted from a pool of 15 available medicine mantras for analysis. Using a qualitative descriptive approach, this research utilized stylistic protocols to categorize the data according to existing sound patterns and employed ecocriticism guidelines to reveal the presence of ecological elements within the Melawi Malay medicine mantras. The primary findings of this research disclose the existence of four sound patterns in these mantras: assonance, alliteration, consonance, and rhyme. The ecocritical perspective reveals that each mantra contains ecological elements, including nature, such as flora and natural elements; nurture, reflecting the relationship between nature and society, and human connections; and culture, as manifested in customary practices. This study deepens our understanding of the sound patterns and ecological elements present in these mantras, with the hope that further research, through exploration of mantras in the Melawi Regency, can contribute to the continuous conservation and promotion of oral literature. Enriching the global understanding of mantras from linguistic, literary, and ecological perspectives is vital in practising traditional medicine in Melawi and other regions in West Kalimantan.
LANGUAGE VARIATIONS OF K-POP FANS ON THE @CARATSTALK AUTO-BASE ACCOUNT IN X: SOCIOLINGUISTIC STUDY dini, Wardini; Asfar, Dedy Ari; Syahrani, Agus
EDU-KATA Vol 10 No 2 (2024): Agustus 2024
Publisher : Program Pascasarjana Universitas Islam Darul `Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/kata.v10i2.6791

Abstract

Abstract The research entitled "Language Variations of K-Pop Fans on the @caratstalk autobase account in X: Sociolinguistic Study”. On This research uses a sociolinguistic approach. The research method used is a qualitative method. The research process is carried out by collecting data which is considered a form of language variation, then the data is managed by means of data that has been found and then analyzed and then grouped, then the data that has been grouped will be concluded. Research data collection was carried out using documentation techniques and note-taking techniques. The results of data analysis showed that 14 data were found that used predetermined language variations, namely 5 tweets that used code-mixing, 5 tweets that used code-switching, 2 tweets that used informal language varieties, and 2 tweets that used variations of slang. Based on the research results, code-mixing and code-switching language variations dominate the tweets of the @caratstalk autobase account on X social media. Keywords: Language variations, Social Media, K-Pop, Sociolinguistics Abstrak Penelitian berjudul “Variasi Bahasa Penggemar K-Pop Pada Akun autobase @caratstalk di X : Kajian Sosiolinguistik” bertujuan untuk mendeskripsikan variasi bahasa pada akun autobase @caratstalk di media sosial X. Permasalahan yang muncul dalam penelitian ini adalah bagaimana variasi bahasa yang digunakan pada akun autobase @caratstalk di X. Ruang lingkup artikel ini adalah cuitan-cuitan pada akun autobase @caratstalk di Media sosial X dengan rentang waktu sejak tanggal 3 April 2024 hingga 5 April 2024 dari pandangan sosiolinguistik. Penelitian ini menggunakan pendekatan sosiolinguistik. Metode penelitian yang digunakan yaitu metode kualitatif. Proses penelitian dilakukan dengan cara mengumpulkan data yang dianggap sebagai bentuk variasi bahasa kemudian data tersebut dikelola dengan cara data yang sudah ditemukan lalu dianalisis dan kemudian dikelompokkan selanjutnya data yang sudah dikelompokkan akan disimpulkan. Pengambilan data penelitian dilakukan dengan teknik dokumentasi dan teknik catat. Hasil analisis data menunjukkan bahwa ditemukan 14 data yang menggunakan variasi bahasa yang sudah ditentukan yaitu terdapat 5 cuitan yang menggunakan campur kode, 5 cuitan menggunakan alih kode, 2 cuitan menggunakan ragam bahasa informal, dan 2 cuitan menggunakan variasi bahasa slang. Berdasarkan hasil penelitian, variasi bahasa campur kode dan alih kode mendominasi pada cuitan-cuitan akun autobase @caratstalk di Media sosial X. Kata Kunci: Variasi bahasa; Media Sosial; K-Pop; Sosiolinguistik
The worldview of human character in the novels Kapal Terbang Sembilan and Djampea by M. Yanis Sulissusiawan, Ahadi; Asfar, Dedy Ari; Duantika, Prima; Wartiningsih, Agus; Shin, Chong
Diksi Vol. 32 No. 2: DIKSI (SEPTEMBER 2024)
Publisher : Fakultas Bahasa, Seni, dan Budaya, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/diksi.v32i2.64786

Abstract

The study aims to explain M. Yanis' worldview in the novels Kapal Terbang Sembilan (1983) and Djampea (1998), written based on his experiences interacting with the Japanese and Dutch colonialists in West Kalimantan. This study used a descriptive method. The data source in this study is the novels Kapal Terbang Sembilan and Djampea by M. Yanis. This data collection was carried out using documentary techniques. Data in the form of quotations in the novel were then studied using Lucien Goldmann's genetic structuralism theory. The results of the study are as follows. First, M. Yanis' worldview in the novels Kapal Terbang Sembilan and Djampea concerns good human character. Second, the worldview contains universal values about the importance of having good character. These good characters include obedience to religious teachings, being helpful, respecting others, obeying social manners and ethics, having a pioneering soul, being friendly and polite, being devoted, and prioritising inter-ethnic friendship. M. Yanis' thoughts describe a worldview about inter-community relations with moral messages based on good character.
IMPERATIVE SENTENCES IN THE NOVEL KITA PERGI HARI INI BY ZIGGY ZESYAZEOVIENNAZABRIZKIE (SYNTACTIC STUDY) Angeline, Brigita Agnes; Asfar, Dedy Ari; Syahrani, Agus
MATAPENA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 7 No. 02 (2024): Desember 2024
Publisher : Indonesian language and literature education program Majapahit Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/matapena.v7i02.3309

Abstract

This study aims to examine the use of imperative sentences in the novel Kita Pergi Hari Ini by Ziggy Zesyazeoviennazabriskie from a syntactic perspective. Imperative sentences, as a form of communication that contains orders, pleas or invitations, can form a narrative significantly in literary works. In the context of this novel, syntactic analysis will explore the structure, pattern, and function of imperative sentences in building the storyline and describing the characters. The analysis method used is a qualitative descriptive approach, with reference to syntax theory. The data collection technique used is a documentary technique. The data analysis technique is carried out by describing and recording the data that has been determined based on the problem to be researched. The data used in this study are sentences, words, or dialogues in the novel Kita Pergi Hari Ini by Ziggy. The results of this research will explain and distinguish imperative sentences in the novel Kita Pergi Hari Ini by Ziggy in the form of imperative sentences of commands, requests, and invitations. This research is expected to provide new insights into the use of imperative sentences in modern literary works as well as contribute a deeper understanding of the novel Kita Pergi Hari Ini by Ziggy Zesyazeoviennazabriskie. Keywords: imperative sentences, novels, syntax