Jurnal Ilmu Manajemen
Vol 10, No 1 (2020): Jurnal Ilmu Manajemen

Pengaruh Dosis Alam Terhadap Persepsi Nilai dan Loyalitas Pelanggan Kedai Kopi Era New Normal Live

Purwanto, Purwanto (Unknown)
Harahap, Dedy Ansari (Unknown)
Amanah, Dita (Unknown)
Gunarto, Muji (Unknown)
Umam, Khairul (Unknown)

Article Info

Publish Date
15 Dec 2020

Abstract

This study aims to test the dose of nature (manicured gardens, fountains, and trendy entertainment) as a green design in the coffee shop on the perception of value that will ultimately determine the level of loyalty for customers in the direction of new normal life. Data were obtained from a sample of 500 respondents who visited coffee shops in Surabaya. By using AMOS 18.0, the following results were found, first, the green design significantly influenced the perception of utilitarian values, the second the green design significantly influenced the perception of hedonic values, the three utilitarian values significantly influenced loyalty and finally, hedonic values significantly affected loyalty on a coffee shop.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmu Manajemen
Website

Abbrev

ilmu_manajemen

Publisher

Universitas Muhammadiyah Palembang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen is published by Pascasarjana Management Department. It is published twice year in June and December. Jurnal Ilmu Manajemen publish papers in the field of management science that give contribution to the development of management science, and management practices. We accept ...