MIX : Jurnal Ilmiah Manajemen
Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen

THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE

Ariani Kusumo Wardhani (Universitas Mercu Buana)
Dearna Kee June Chen (Unknown)

Article Info

Publish Date
01 Feb 2021

Abstract

Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally,  this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer  through You Tube Channel

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Journal Info
MIX : Jurnal Ilmiah Manajemen
Website

Abbrev

Jurnal_Mix

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and ...