Linguists: Journal of Linguistics and Language Teaching
Vol 7, No 1 (2021): JULY

Portraying Coronavirus through Metaphors in Online Mass Media Headlines

Raden Indrajid Lukman Sarjono (Sanata Dharma University, Yogyakarta)
Barli Bram (Sanata Dharma University, Yogyakarta)



Article Info

Publish Date
14 Jul 2021

Abstract

Online mass media apply metaphors in their headlines to influence the public’s minds regarding a particular issue. Drawing on Lakoff and Johnson’s (1980) Conceptual Metaphorical Theory on understanding, this paper aimed to explore the Coronavirus through metaphors in three notable online mass media headlines in Indonesia and internationally. A qualitative approach was used to analyze the data. The data, consisting of 30 headlines concerning Coronavirus, were collected from headlines of three online mass media and then classified and mapped based on the Conceptual Metaphorical Theory. The process of data analysis was adapted from Metaphor Identification Procedure (MIP) to gain in-depth insights into the use of metaphorical expressions in mass online media. The findings showed that 10 types of metaphors were used in 30 headlines. The two most frequent conceptual metaphors of Coronavirus were Coronavirus as War and Coronavirus as Enemy. Accordingly, online mass media intended to strongly describe the danger of Coronavirus through metaphorical headlines. It may undoubtedly raise people’s fear and anxiety of Coronavirus. Nevertheless, metaphors in online mass media headlines could further function as a preventive rhetorical tool to educate people about Coronavirus as well as equip them with the knowledge to protect from the virus. In conclusion, the metaphors in international and Indonesian online mass media headlines were able to either provide a negative or positive viewpoint toward Coronavirus.

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Journal Info

Abbrev

linguists

Publisher

Subject

Religion Arts Humanities Education Languange, Linguistic, Communication & Media

Description

The Journal of Linguistics and Language Teaching contains the research manuscripts related to the broad areas of Linguistics and English Language Teaching. The journal is published twice a year (July and October) by Institut Agama Islam Negeri (IAIN) Bengkulu and is based at the Department of Tadris ...